The broadcast presentation element is presented from an immersive XR studio, utilising cutting edge visual effects techniques. Built on the Unreal Engine, the virtual environment we created brings content to life in completely new ways. Real-time graphics and augmented reality blend with real presenters to transport viewers into a new virtual world.
The programming has been developed as a series of one-hour experiences hosted on the new Ford Horizon platform including a 30-minute presented show and a 30-minute media Q&A, with audiences joining one of six event slots
“With the first outing on Horizon for Ford’s next-generation SYNC, the idea was to bring a whole new format to the technical deep dive. Showcasing what is often granular details in dramatic new ways, and the immersive studio is a fantastic tool to achieve this with,” explains James Keane, Creative Director at Imagination.
“The show amplifies the important details in Ford’s latest technology advancements in the digital owners' experience by showcasing those moments, with larger-than-life 3D graphics that presenters interact with. Giant smartphones, colossal touch screens and vehicles that appear out of nowhere. This is just the beginning of a new way of bringing Ford’s products and announcements to life.”