Diageo

Part working microbrewery, part immersive brand journey, Open Gate Brewery London blends heritage, innovation and culture into a contemporary destination built for discovery, social connection and repeat visits. Inspired by Guinness’s lesser-known London story and the beer lineage to Porter, the tour connects the brand to the history of Covent Garden through a narrative of exploration, creativity and exploration. Visitors follow in Arthur Guinness’s footsteps, moving from immersive storytelling and sensorial tastings through to a behind-the-scenes view of modern brewing innovation. The result is a future-facing brand home that drives footfall and strengthens Guinness’s role at the heart of London life, setting a new benchmark for modern brewery experiences.