Imagination #38 in Newsweek UK’s Top 100 Most Loved Workplaces 2022

New (virtual) worlds, new opportunities

Imagination launches Rolls-Royce Spectre

Through a multi-sensory experience, guests were brought together to unearth the luxuries of the resort, discover its key principles of going from past, and present to future and view the magnificent surroundings of Ashar Valley.

Banyan Tree AlUla launches in the stunning backdrop of Asher Valley with a star studded experience 

Briefed to design, develop and build the official countdown clock for the World Cup in Qatar 2022 by the Supreme Committee for Delivery and Legacy, Imagination Middle East created a design that came to represent a historic symbol in time for Qatar on a global stage. 

World Cup Qatar 2022 Countdown Clock wins Innovation in Design Awards

How does a pilot’s license make him a better CEO? Find out as Patrick joins CNBC’s life lessons series. 

Discover ‘My Biggest Lessons’ from Patrick Reid, CEO, on CNBC

LEGO is a long-standing tool for self-expression, creativity, and creation. Childrens’ Day became the perfect opportunity to explore the notion of ‘play’ through the theme 'what's the right way to play?'. It demonstrated the value of both structured and unstructured play with LEGO to parents in nine cities across China – Xi'an, Suzhou, Nanjing, Chongqing, Shenyang, Xiamen, Dongguan, Nanjing and Jiaxing. 

Inspiration Wonderland 

Lego Inspiration Wonderland

Our immersive, cinematic experience is a game-changer for brands. We prove that through real-time virtual production, epic results can be sustainably achieved with little space and manpower. With our expertise, brands can use virtual production to unlock a new world of creative possibilities, offering their audiences an enriched experience across all touchpoints. 

Unlocking a New World of Creativity

Bringing Hollywood Quality to Brands with Epic Games

An integrated campaign to celebrate the launch of Forza Horizon 5 including influencer-led content and a once-in-a-lifetime gaming experience powered by LG OLED.


Dream Gaming Setup

The Idea 

Value for the Audience 

Value for the Brand 

Changing perceptions of gamers

LG OLED LAUNCH

Old Forester was the first bottled bourbon and became legendary after surviving the Prohibition Era. For its triumphant return to Kentucky’s Whiskey Row, we gave it a home that cements its place in history.

Louisville, the home of bourbon

Idea

Old Forester, new growth

Value for the audience

Impact

Value for the brand

Giving a true original the home it deserves

Old Forester: A pioneering spirit

Old Forester - Giving a true original the home it deserves

Major League baseball is the iconic American sport. With a heritage of legendary players, ballparks and moments that for diehard fans, run as deep as the American dream itself. But for a new generation of sports viewers and fans, the game can be hard to understand and difficult to consume. This, coupled with challenges around participation and consumption of games and the emergence of esports, makes the market increasingly competitive. 

Our teams worked with MLB experts to develop new formats and new ways to enjoy the game – with a goal of creating a next generation of baseball fans and secure the future of the sport outside of its home base.


Building an investment and sponsorship case 

The idea

Reaching new markets to create the next generation of fans

Major League Baseball Consultancy 

MLB London Yards - Reaching new markets to create the next generation of fans

Ford found itself as a brand that was well known, but not well loved. So we launched Go Faster – a new immersive experience where the customer is the star of the action and could not help but fall in love with the brand.

Make the customer the hero of the experience

Tell an immersive story 

Value for the audience 

Value for the brand 

Going from well-known to well-loved

Ford: Go Faster

Ford: Go Faster - Going from well-known to well-loved

We’ve partnered with the City of Sydney for eight years to creatively direct its world-famous NYE fireworks event and help millions  of people watching globally, ring in the New Year.

New year, new benchmark

Celebrating eight years with the City of Sydney

City of Sydney: New Year's Eve Celebrations

New Year's Eve Celebrations: City of Sydney

Cologne

Coventry

Detroit

Doha

Dubai

Hong Kong

Houston

Los Angeles

London

Melbourne

New York

Riyadh

Shanghai

Sydney

Virgile + Partners

RAIN

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

Innovative storytelling that brings brands to life in the places that matter

Content

Must-see physical and digital moments that reach further and engage deeply with your audience 

Navigation

Offers

Offices

Partners

World Cup Qatar 2022 Countdown Clock wins Innovation in Design Awards

Inspiration Wonderland

Discover ‘My Biggest Lessons’ from Patrick Reid, CEO, on CNBC

Unlocking a New World of Creativity

LG - changing the perceptions of gamers

Old Forester - Giving a true original the home it deserves

MLB London Yards - Reaching new markets to create the next generation of fans

Ford: Go Faster - Going from well-known to well-loved

New Year's Eve Celebrations: City of Sydney

Featured Insight

Imagination #38 in Newsweek UK’s Top 100 Most Loved Workplaces 2022

Featured Insight

New (virtual) worlds, new opportunities

Featured Insight

Imagination launches Rolls-Royce Spectre

Featured Insight

Banyan Tree AlUla launches in the stunning backdrop of Asher Valley with a star studded experience