Samsung faced the unenviable task of launching the flagship Galaxy Note20 to the media as lockdown swept across Europe. For tech journalists, access, exclusivity and hands on time with the device is paramount for writing the perfect story; however travel restrictions meant that the usual physical pre-briefing format was impractical. 

A unique hybrid event

Idea

Value for the audience 

Impact

Value for the brand

Rethinking media engagement during a pandemic

A world-first, live cross-continent VR product launch transported the audience into a unique virtual world to explore Jaguar’s all-electric I-Pace concept.

Responding to change 

A hybrid virtual/physical experience 

Value for the audience

Creating a live moment in a virtual world

Five successful virtual experience tactics brands can harness right now

Five wins with Ford and DYC at the W3 Awards

Five brave strategies for success during retail’s transformational twenties

How to embrace the power of experiences to launch products

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