Samsung faced the unenviable task of launching the flagship Galaxy Note20 to the media as lockdown swept across Europe. For tech journalists, access, exclusivity and hands on time with the device is paramount for writing the perfect story; however travel restrictions meant that the usual physical pre-briefing format was impractical. 

A unique hybrid event

Idea

Value for the audience 

Impact

Value for the brand

Rethinking media engagement during a pandemic

A world-first, live cross-continent VR product launch transported the audience into a unique virtual world to explore Jaguar’s all-electric I-Pace concept.

Responding to change 

A hybrid virtual/physical experience 

Value for the audience

Creating a live moment in a virtual world

Chelsey Raysbrook is one of Campaign's 'Creative Faces to Watch' 

The genesis of Genesis in China

How brand homes can be a powerful post-COVID tool

Imagination wins Campaign Agency of the Year Award

Independent Creativity

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