An integrated campaign to celebrate the launch of Forza Horizon 5 including influencer-led content and a once-in-a-lifetime gaming experience powered by LG OLED.


Dream Gaming Setup

The Idea 

Value for the Audience 

Value for the Brand 

Changing perceptions of gamers

LEGO is a long-standing tool for self-expression, creativity, and creation. Childrens’ Day became the perfect opportunity to explore the notion of ‘play’ through the theme 'what's the right way to play?'. It demonstrated the value of both structured and unstructured play with LEGO to parents in nine cities across China – Xi'an, Suzhou, Nanjing, Chongqing, Shenyang, Xiamen, Dongguan, Nanjing and Jiaxing. 

Quest for creation 

Idea

Value for the audience

Value for the brand 

Inspiration Wonderland 

“Black people didn’t create this situation we find ourselves in, therefore, it can’t be on us to change it. It’s going to be down to all of us.” David Oyelowo, Actor – as Dr Martin Luther King Jr in 'Selma'.

These are the words that inspired us to take action. 
Imagination, along with our partners at Yessian Music and members of the Detroit creative industry are proud to come together to stand up, be counted and help our community's youth tell their story to the world. It is a story that deserves, and needs, to be heard.

A year of reckoning 

The idea 

Glory 

Our immersive, cinematic experience is a game-changer for brands. We prove that through real-time virtual production, epic results can be sustainably achieved with little space and manpower. With our expertise, brands can use virtual production to unlock a new world of creative possibilities, offering their audiences an enriched experience across all touchpoints. 

Why you should choose virtual production 

Unlocking a New World of Creativity

We are Campaign's Global Brand Experience Agency of the Year 

Watch 'the metaverse doesn't exist yet – a real conversation minus the BS'

Imagination hosts National Saturday Club Masterclass

How brands can make the most out of the return to live experiences