Insights

Explore the latest news, views and insights from Imagination

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How virtual production is transforming storytelling and the creative process
Why the return to retail is all about experience

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A behind-the-scenes look at storytelling with virtual production
How brands are using AI without losing the human touch
Overcrowded bridge in Venice, Italy
Travel and sustainability: Transforming for the future
Samsung Innovation Sessions
How brand homes can be a powerful post-COVID tool
The evolution of Experience Design in 2021
How Experiences can thrive in 2021: A view from Australia
Five building blocks for successful Brand Homes
How brands can use mobile platforms for better experiences
Creating drama when screen-fatigue sets in
Hybrid experiences will come of age in 2021
CES 2021 will be a true test of the online experience
Customer innovation centre
Five strategies for creating successful brand innovation centres
Why hybrid events are a brand opportunity, not a fix-it for COVID
A view on the next ten years in Experience Marketing
How brands can adopt a new approach to measuring brand experience