Cookies Policy

Introduction

Cookies are text files containing small amounts of information that may be placed on your device when you visit websites. Websites use various types of cookies to fulfil many functions. Some cookies may be temporary and stay on your device for the duration of your browsing session only – so once you close your browser, the cookies will be deleted (session cookies). Some cookies may be more permanent (or semi-permanent) in order to remember your preferences in the future, unless you choose to delete them (persistent cookies). Cookies may be placed on the website by the operator of the website (first party cookies) or by other parties setting cookies through that website (third party cookies).

What cookies are used by us?

This website uses various types of cookies which we have categorised into one of four categories as follows. Each category shall be referred to as a different “Cookie Category”.

Strictly necessary cookies

“Strictly Necessary” cookies allow you to move around this website and to use essential features like secure areas. We use these Strictly Necessary cookies to, for example, remember information you’ve entered on forms when you navigate to different pages in a single web browser session. Strictly Necessary cookies will NOT be used to gather information that is used to advertise products or services to you. These cookies are required for use of this website and so cannot be switched off by the user.

These cookies may be first party or third party cookies.

Here is a list of the strictly necessary cookies which may be used on this website.

Name: __cf_bm

Purpose:

The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots.

Duration:

A few seconds

Name: OptanonAlertBoxClosed

Purpose:

This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a normal lifespan of one year and contains no personal information.

Duration:

1 year

Name: OptanonConsent

Purpose:

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

Duration:

1 year

Performance cookies

“Performance” cookies (also sometimes referred to as “Analytics” cookies) collect information about how visitors use a website, for example, which pages visitors go to most often, and logs errors experienced on the site. These cookies don’t collect information that identifies a visitor (unless specified). All information these cookies collect is aggregated and anonymous and is only used to improve how the website works.

These cookies may be first party or third party cookies.

You can control whether or not these cookies are used through your browser or through our Cookie Preference Centre (see section on “How to manage cookies” below) but preventing them may mean we can’t offer you some services and will reduce the support we can offer you. It’s also possible that preventing these cookies may stop us remembering that you didn’t want a specific service.

Here is a list of the performance cookies which may be used on this website.

Name: _hjSession_2321835

Purpose:

A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session.

Duration:

A few seconds

Name: _ga

Purpose:

This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. For more information about Google’s processing of your personal data, please consult Google’s Privacy & Terms site.

Duration:

1 year

Name: _gclxxxx

Purpose:

This cookie is set by Google Analytics and is used to store and track conversions.

Duration:

2 months

Name: _ga_xxxxxxxxxx

Purpose:

Used by Google Analytics to identify and track an individual session with your device.

Duration:

1 year

Name: _hjSessionUser_2321835

Purpose:

Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

Duration:

1 year

Functionality cookies

“Functionality” cookies allow the website to remember choices visitors make (such as their username, language or the region) and provide enhanced, more personal features. For example, a website may be able to provide visitors with local weather reports or traffic news by storing their regional location in a cookie. These cookies can also be used to remember changes visitors have made to text size, fonts and other parts of web pages that visitors can customise. They may also be used to provide services visitors have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track browsing activity on other websites.

These cookies may be first party or third party cookies.

You can control whether or not these cookies are used through your browser or through our Cookie Preference Centre (see section on “How to manage cookies” below), however, without these cookies some or all of these services may not function optimally, and you might have to set preferences again on your next visit.

Here is a list of the functionality cookies which may be used on this website.

Name: __cf_bm

Purpose:

This is a CloudFoundry cookie.

Duration:

A few seconds

Name: _cfuvid

Purpose:

This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing.

Duration:

Session

Targeting cookies

“Targeting” cookies (also sometimes referred to as “Advertising” cookies) are used to deliver adverts more relevant to site visitors and their interests. They are also used to limit the number of times a visitor will see an advertisement, as well as help measure the effectiveness of the advertising campaigns. These cookies may be placed on our site by our advertising partners. They remember that a visitor has visited a website and this information is shared with other organisations such as advertisers. Quite often, Targeting cookies will be linked to site functionality provided by the other organisation. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

These cookies may be first party or third party cookies.

You can control whether or not these cookies are used through your browser or through our Cookie Preference Centre (see section on “How to manage our cookies” below). If you do not allow these cookies, you will experience less targeted advertising.

Here is a list of the targeting cookies which may be used on this website.

Name: VISITOR_INFO1_LIVE

Purpose:

This cookie is used as a unique identifier to track viewing of videos For more information about Google’s processing of your personal data, please consult Google’s Privacy & Terms site.

Duration:

5 months

Name: YSC

Purpose:

YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

Duration:

Session

Name: __Secure-YEC

Purpose:

Duration:

A few seconds

Name: __Secure-ROLLOUT_TOKEN

Purpose:

Duration:

5 months

Name: test_cookie

Purpose:

This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange.

Duration:

A few seconds

Name: __Secure-YNID

Purpose:

Duration:

5 months

Name: li_gc

Purpose:

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

Duration:

5 months

Name: bcookie

Purpose:

Duration:

1 year

Name: VISITOR_PRIVACY_METADATA

Purpose:

Duration:

5 months

Name: lidc

Purpose:

Duration:

A few seconds

Name: IDE

Purpose:

This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange.

Duration:

1 year

Name: _clck

Purpose:

This cookie is set by Microsoft Clarity and persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.

Duration:

1 year

Name: _clsk

Purpose:

This cookie is set by Microsoft Clarity and connects multiple page views by a user into a single Clarity session recording.

Duration:

1 year

Name: CLID

Purpose:

This cookie is set by Microsoft Clarity and identifies the first-time Clarity saw this user on any site using Clarity.

Duration:

1 year

Name: ANONCHK

Purpose:

This cookie is set by Microsoft Clarity and indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0.

Duration:

10 minutes

Name: MR

Purpose:

This cookie is set by Microsoft Clarity and indicates whether to refresh MUID.

Duration:

7 days

Name: MUID

Purpose:

This cookie is set by Microsoft Clarity and identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.

Duration:

1 year

Name: SM

Purpose:

This cookie is set by Microsoft Clarity and is used in synchronising the MUID across Microsoft domains.

Duration:

Session

Lead Forensics

We use Lead Forensics’ reverse business IP tracking to identify businesses visiting our websites and the pages they visit. This is not a cookie and files do not need to be placed on the individual website visitor’s device. Lead Forensics cannot identify the individual visiting the websites, only the company, and provide us with information readily available in the public domain, which may include the visiting company’s contact information.

How to manage our cookies

Using our Preference Centre

Our cookie Preference Centre gives website visitors options for blocking groups of cookies based on their Cookie Category. When you enter our website for the first time, our Strictly Necessary, Performance and Functionality cookies are already enabled, whilst our Targeting cookies are not. As mentioned above, our Strictly Necessary cookies cannot be disabled by the user as they are required for our website to operate. Although our Performance and Functionality cookies are not “strictly necessary” for our website to work, they will provide you with a better browsing experience.

You can change your cookie preferences at any time by clicking on the “Manage Your Cookie Settings” button at the top of this policy. This will lead you to the Preference Centre where you can then adjust the available sliders to “on” or “off” for each Cookie Category (except for the Strictly Necessary cookies) in order to enable or disable them. You may need to refresh your webpage for your new settings to take effect. If you choose to disable certain Performance or Functionality cookies, some features of the website may not work as intended and we may not remember your preferences, so you may have to manually adjust these preferences every time you visit our website.

Using your browser

Alternatively, if you do not wish for cookies to be installed on your device, you can change the settings on your browser or device to reject cookies. For more information about how to reject cookies using your internet browser settings please consult the “Help” section of your internet browser (or visit www.aboutcookies.org). Please note that, if you do set your internet browser to reject cookies, you may not be able to access all of the functions of the website.

Third party sites

Our website may contain content and links to other sites that are operated by third parties that may also operate cookies. We don’t control these third party sites or cookies and this Privacy Notice does not apply to them. Please consult the terms and conditions and Privacy Notice of the relevant third party site to find out how that site collects and uses your information and to establish whether and for what purpose they use cookies.

How to contact us

This website is operated by The Imagination Group Limited, a company registered in England. Our company registration number is 01385613.

If you wish to contact us please use the details below:

Email: privacy@imagination.com

Address: 25 Store Street, South Crescent, London, WC1E 7BL

Policy updated: February 2026