2020 presented its own unique set of challenges with the Covid-19 lockdown preventing gatherings of any sort around the country on Anzac Day.

The Australian War Memorial (AWM) and Department of Veterans’ Affairs engaged Imagination Australia to create a series of initiatives that would allow Australians to virtually commemorate our military veterans and connect with loved ones.

Independent thinking delivered at scale

Australian’s are known for punching above their weight. Unrivalled local experience, supported by our global presence means that there is no challenge we can’t tackle to deliver meaningful results for our clients.

Sydney

About

Compelling stories that bring to life the benefits and truths behind your brand, told in the most engaging ways across multiple channels and formats. Whether it be through real-time virtual production, unbelievable stunts and immersive VR and AR, or bite-sized social and deep-dive explainers that simplify the complex – we find the right means and mediums to make your story memorable. Our targeted channel strategies make it shareable, actionable and effective.

Innovative storytelling that brings brands to life in the places that matter

Content

Bringing a nation together in spirit

We’ve partnered with the City of Sydney for eight years to creatively direct its world-famous NYE fireworks event and help millions  of people watching globally, ring in the New Year.

Must-see and must-do moments that reach further and engage more deeply. Using dynamic live events, live streams, PR and partnerships to create lasting memories and drive measurable action.

Must-see physical and digital moments that reach further and engage deeply with your audience 

Live

Celebrating eight years with the City of Sydney

A truly immersive commemoration of a Century of Service, from the First World War to present day, with the Australian War Memorial, the Defence Forces and The Australian Government.

From iconic brand homes to dynamic innovation hubs, captivating concept stores, popups, unique hotels and urban districts, we create destinations that immerse people in your brand, supercharge your customer engagement and become a platform for business growth.

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

Connecting the present to a powerful past

We conceived, wrote, designed and produced every element of the Royal Australian Navy’s centennial celebrations in Sydney Harbour.

Marking 100 years in style

The annual Telstra Vantage event attracts over 5,000 attendees, and is the biggest single driver of the enterprise sales pipeline year on year. In 2020, COVID-19 required us to reimagine Telstra Vantage as an all-virtual experience, while still delivering stellar content, high attendance, stimulating discussion and return on investment.

Turning the biggest sales event of the year virtual

Telstra Vantage™ is a major business event for Telstra’s customers and partners. Imagination has collaborated with Telstra to produce a program that truly demonstrates and proves Telstra’s role as a world-class technology company. 

Making connected business come to life

The Telstra National Aboriginal Torres Strait Islander Art Awards (Telstra NATSIAA), presented by the Museum and Art Gallery of the Northern Territory, has celebrated the richness and diversity of contemporary Indigenous art for 37 years, and is Australia’s most pre-eminent Indigenous art awards. Telstra has been the proud principal partner of the NATSIAAs for 29 of those years. 

Delivering a cultural event to a new online community

We spread the word of Ford’s future-focused rebrand with innovative storytelling at Vivid Sydney Festival. 

Ushering in a new era of innovation

Samsung’s new Galaxy S9 technology was brought to life at the annual Vivid Light festival with an innovative, immersive experience that allowed each visitor to create their own AR Emoji.

Pivoting from product-first to people-first

Delivering much needed connection on Anzac Day 2020 

Idea

Helping Australians commemorate at home

A virtual community

Value for the audience

Impact

Value for the brand

New year, new benchmark

Resurrecting the past 

A better business experience

Telstra at the heart

Value for the audience	

The art of the nation

Bringing real Australian stories to life

Owning new worlds

Illuminating the new Ford

Value for the audience 

Value for the brand 

Moving towards an experience-led strategy 

A cultural partnership 

Creating an immersive, personal experience

Cologne

Coventry

Detroit

Doha

Dubai

Hong Kong

Houston

Los Angeles

London

Melbourne

New York

Riyadh

Shanghai

Virgile + Partners

RAIN

Strategic partner to businesses and brands to identify opportunities and drive growth

Navigation

Offers

Offices

Partners

Sydney

Independent thinking delivered at scale

Featured Projects from Sydney

Anzac Day 2020
Australian War Memorial

The Spirit of Anzac Centenary
Australian War Memorial

New Year’s Eve Celebrations
City of Sydney

Telstra Vantage™ 2014-19
Telstra

Sydney

Independent thinking delivered at scale

Featured Projects from Sydney

Anzac Day 2020Australian War Memorial

The Spirit of Anzac CentenaryAustralian War Memorial

New Year’s Eve CelebrationsCity of Sydney

Telstra Vantage™ 2014-19Telstra

Anzac Day 2020
Australian War Memorial

The Spirit of Anzac Centenary
Australian War Memorial

New Year’s Eve Celebrations
City of Sydney

Telstra Vantage™ 2014-19
Telstra