America’s best-selling truck hit the road as an electric vehicle for the first time ever in 2022, and the customer launch of the F-150 Lightning became a tipping point in America’s move to EVs.

Making moves at the birthplace of mobility

Detroit has been at the center of mobility for hundreds of years, from mass automobile manufacturing to the first paved road in America. It transformed business then, and we’re transforming business now, helping clients tap into new demographics and an ever-changing world.

Detroit

About

Must-see and must-do moments that reach further and engage more deeply. Using dynamic live events, live streams, PR and partnerships to create lasting memories and drive measurable action.

Must-see physical and digital moments that reach further and engage deeply with your audience 

Live

Lightning Strikes: Launching the Model T of electric vehicles

“Black people didn’t create this situation we find ourselves in, therefore, it can’t be on us to change it. It’s going to be down to all of us.” David Oyelowo, Actor – as Dr Martin Luther King Jr in 'Selma'.

These are the words that inspired us to take action. 
Imagination, along with our partners at Yessian Music and members of the Detroit creative industry are proud to come together to stand up, be counted and help our community's youth tell their story to the world. It is a story that deserves, and needs, to be heard.

Compelling stories that bring to life the benefits and truths behind your brand, told in the most engaging ways across multiple channels and formats. Whether it be through real-time virtual production, unbelievable stunts and immersive VR and AR, or bite-sized social and deep-dive explainers that simplify the complex – we find the right means and mediums to make your story memorable. Our targeted channel strategies make it shareable, actionable and effective.

Innovative storytelling that brings brands to life in the places that matter

Content

Glory 

Mustang is more than a car, it's a part of culture. Our job was to not simply launch this car, but to celebrate its future by sharing its incredible story with millions around the world.

Unveiling a new icon

Ford’s Winter Festival brought together the Detroit community to celebrate the redevelopment of the iconic Michigan Central Station.

Reconnecting a community to its past

A year of reckoning 

The idea 

An all-electric SUV wears the pony

Idea

Community moment 

Value for the audience 

Impact

Value for the brand 

Cologne

Coventry

Doha

Dubai

Hong Kong

Houston

Los Angeles

London

Melbourne

New York

Riyadh

Shanghai

Sydney

Investor Communications

Virgile + Partners

RAIN

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Physical and online spaces that immerse people in your brand to supercharge engagement

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Offices

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Detroit

Making moves at the birthplace of mobility

Featured projects from Detroit

Glory
Detroit Youth Choir

Mach-E Reveal
Ford

Detroit

Making moves at the birthplace of mobility

Featured projects from Detroit

Glory Detroit Youth Choir

Mach-E RevealFord

Glory
Detroit Youth Choir

Mach-E Reveal
Ford