We collaborated with Lincoln to refresh its auto show presence for the Shanghai Auto Show, to better reflect personal luxury while clearly expressing the incredible technology that the brand is pioneering.

A fast-moving market fuels our work

China is one of the fastest-moving markets in the world, with technology shifting rapidly. Brands in China need to keep up, and we help them do that by creating world class experiences that connect the physical and virtual in a way that people will never forget.

Shanghai

About

From iconic brand homes to dynamic innovation hubs, captivating concept stores, popups, unique hotels and urban districts, we create destinations that immerse people in your brand, supercharge your customer engagement and become a platform for business growth.

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

The expression of American luxury

Old Forester was the first bottled bourbon and became legendary after surviving the Prohibition Era. For its triumphant return to Kentucky’s Whiskey Row, we gave it a home that cements its place in history.

At the heart of culture and creativity

New York has always been a cultural powerhouse. From retail to art, it’s at the bleeding edge of experience design. The bustling blend of background seeps into our award-winning work. Once a nightclub at the center of the hip-hop scene, our office is always contributing to New York’s fingerprint.

New York

Giving a true original the home it deserves

3M came to us with a statistic and a problem. The statistic; the average person comes into contact with seventeen 3M products every day. The problem; the average person has no idea what 3M makes.

Delivering innovation in the city of diversity

London attracts the sharpest thinkers from around the world, and this diversity shines through in the work we produce. Surrounded by iconic theatres, cutting-edge businesses, and world-renowned retail spaces, it’s no wonder we’ve been delivering incredible experiences for over five decades.

London

Making the everyday extraordinary

Vivo Lab is a new landmark experience that re-affirms the brand as vigorous, creative and technologically led amongst young Chinese consumers. Using the power of photography to tell their story of innovation, Vivo is shown in a whole new light.

Creating a retail playground

A new store concept for Harvey Nichols broke the rules and challenged the predictable and established principles of luxury retail.


Designing luxury retail for the future

If you go to Porto, you go to Cálem. Our brand home for Cálem is a class-leading experience that represents the pinnacle of the Port world in the UNESCO World Heritage site, Porto city centre.

Encapsulating a culture for visitors and fans

A truly immersive commemoration of a Century of Service, from the First World War to present day, with the Australian War Memorial, the Defence Forces and The Australian Government.

Independent thinking delivered at scale

Australian’s are known for punching above their weight. Unrivalled local experience, supported by our global presence means that there is no challenge we can’t tackle to deliver meaningful results for our clients.

Sydney

Connecting the present to a powerful past

We created a number of innovation centres and designed an Open Innovation Programme for General Electric that promotes collaboration in an open environment. 

Fostering a culture of innovation

We're nominated for three Campaign Asia Event Marketing Awards

Should brands charge for experiences?

The Business Case for Brand Homes – Research Report 

How brand homes can be a powerful post-COVID tool

Five building blocks for successful Brand Homes

Five strategies for creating successful brand innovation centres

Five brave strategies for success during retail’s transformational twenties

Being brave will future-proof brands in retail’s transformational twenties

How brands can confidently navigate today's climate by reimagining experiences

Imagination launches ‘Experiences Reimagined’

Cologne

Coventry

Detroit

Doha

Dubai

Hong Kong

Houston

Los Angeles

Melbourne

Riyadh

Virgile + Partners

RAIN

A consistently exciting experience 

Idea 

Value for brand 

Results 

Value for audience 

Louisville, the home of bourbon

Idea

Old Forester, new growth

Value for the audience

Impact

Value for the brand

Unique problems need unique solutions

Future-proof and flexible

Striking a pose

Game changer

Eschewing typical design

Controlled disruption

Value for the audience 

Value for the brand 

Building long-term knowledge and advocacy

A user journey with storytelling at its heart 

An industry-leading brand experience

An open innovation programme

Resurrecting the past 

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Innovative storytelling that brings brands to life in the places that matter

Content

Must-see physical and digital moments that reach further and engage deeply with your audience 

Navigation

Offers

Offices

Partners

Destinations

Featured Destinations Projects

Immersive Pavilion
Lincoln

Customer Innovation Centre
3M

A Pioneering Spirit
Old Forester

Industry-First Concept Store
Vivo

Destinations Insights

We're nominated for three Campaign Asia Event Marketing Awards

Should brands charge for experiences?

The Business Case for Brand Homes – Research Report

How brand homes can be a powerful post-COVID tool

Destinations

Featured Destinations Projects

Immersive PavilionLincoln

Customer Innovation Centre3M

A Pioneering SpiritOld Forester

Industry-First Concept StoreVivo

Destinations Insights

We're nominated for three Campaign Asia Event Marketing Awards

Should brands charge for experiences?

The Business Case for Brand Homes – Research Report

How brand homes can be a powerful post-COVID tool

Immersive Pavilion
Lincoln

Customer Innovation Centre
3M

A Pioneering Spirit
Old Forester

Industry-First Concept Store
Vivo