Celebrating the best of baseball culture with an unrivalled fan festival, MLB returned to the UK in a big way with their 2023 London Series Trafalgar Square Takeover.

Delivering innovation in the city of diversity

London attracts the sharpest thinkers from around the world, and this diversity shines through in the work we produce. Surrounded by iconic theatres, cutting-edge businesses, and world-renowned retail spaces, it’s no wonder we’ve been delivering incredible experiences for over five decades.

London

About

Must-see and must-do moments that reach further and engage more deeply. Using dynamic live events, live streams, PR and partnerships to create lasting memories and drive measurable action.

Must-see physical and digital moments that reach further and engage deeply with your audience 

Live

Creating a three-day fan festival that’s never been done before in the heart of London

America and baseball go hand in hand. For a global audience, the game needed a new look. A simple hook into a complex sport, Home Run Derby X is an electrifying new format of baseball. 

Expanding an American brand into new territories

Unveiled on 21st November 2021, the FIFA World Cup Qatar 2022 Official Countdown Clock became a dynamic, innovative symbol of the first ever football World Cup in the Middle East.


Frontier thinking in a city without limits

In Dubai, you can’t help thinking anything is possible. It’s become a magnet for creative talent and big-thinking brands from around the world. Just a stone’s throw from the world’s tallest building, our office is packed with the best and brightest minds, dreaming up the impossible on a daily basis.

Dubai

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Counting down to the first football World Cup in the Middle East

This global fashion retailer with a significant real estate presence wanted to take a fresh look at their store portfolio to ensure that it would cater to changing shopping behaviours and harness technology to support their growth and transformation ambitions.

Reimagining the store for the next generation of shoppers

America’s best-selling truck hit the road as an electric vehicle for the first time ever in 2022, and the customer launch of the F-150 Lightning became a tipping point in America’s move to EVs.

Making moves at the birthplace of mobility

Detroit has been at the center of mobility for hundreds of years, from mass automobile manufacturing to the first paved road in America. It transformed business then, and we’re transforming business now, helping clients tap into new demographics and an ever-changing world.

Detroit

Lightning Strikes: Launching the Model T of electric vehicles

The Visa network enables the seamless movement of money across the world, just like the best football players move on the pitch. 


Establishing Visa as more than just a credit card

An integrated campaign to celebrate the launch of Forza Horizon 5 including influencer-led content and a once-in-a-lifetime gaming experience powered by LG OLED.


Compelling stories that bring to life the benefits and truths behind your brand, told in the most engaging ways across multiple channels and formats. Whether it be through real-time virtual production, unbelievable stunts and immersive VR and AR, or bite-sized social and deep-dive explainers that simplify the complex – we find the right means and mediums to make your story memorable. Our targeted channel strategies make it shareable, actionable and effective.

Innovative storytelling that brings brands to life in the places that matter

Content

Growing a brand for gamers

LEGO is a long-standing tool for self-expression, creativity, and creation. Childrens’ Day became the perfect opportunity to explore the notion of ‘play’ through the theme 'what's the right way to play?'. It demonstrated the value of both structured and unstructured play with LEGO to parents in nine cities across China – Xi'an, Suzhou, Nanjing, Chongqing, Shenyang, Xiamen, Dongguan, Nanjing and Jiaxing. 

A fast-moving market fuels our work

China is one of the fastest-moving markets in the world, with technology shifting rapidly. Brands in China need to keep up, and we help them do that by creating world class experiences that connect the physical and virtual in a way that people will never forget.

Shanghai

Inspiration Wonderland 

We collaborated with Lincoln to refresh its auto show presence for the Shanghai Auto Show, to better reflect personal luxury while clearly expressing the incredible technology that the brand is pioneering.

From iconic brand homes to dynamic innovation hubs, captivating concept stores, popups, unique hotels and urban districts, we create destinations that immerse people in your brand, supercharge your customer engagement and become a platform for business growth.

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

The expression of American luxury

“Black people didn’t create this situation we find ourselves in, therefore, it can’t be on us to change it. It’s going to be down to all of us.” David Oyelowo, Actor – as Dr Martin Luther King Jr in 'Selma'.

These are the words that inspired us to take action. 
Imagination, along with our partners at Yessian Music and members of the Detroit creative industry are proud to come together to stand up, be counted and help our community's youth tell their story to the world. It is a story that deserves, and needs, to be heard.

Glory 

Our immersive, cinematic experience is a game-changer for brands. We prove that through real-time virtual production, epic results can be sustainably achieved with little space and manpower. With our expertise, brands can use virtual production to unlock a new world of creative possibilities, offering their audiences an enriched experience across all touchpoints. 

Unlocking a New World of Creativity

Ford Horizon is an entirely bespoke virtual platform we created for Ford of Europe’s experiences, events and communications. The directional initiative showcases the versatility and power of emerging media. 

Next- level virtual experience platform 

Samsung faced the unenviable task of launching the flagship Galaxy Note20 to the media as lockdown swept across Europe. For tech journalists, access, exclusivity and hands on time with the device is paramount for writing the perfect story; however travel restrictions meant that the usual physical pre-briefing format was impractical. 

Rethinking media engagement during a pandemic

2020 presented its own unique set of challenges with the Covid-19 lockdown preventing gatherings of any sort around the country on Anzac Day.

The Australian War Memorial (AWM) and Department of Veterans’ Affairs engaged Imagination Australia to create a series of initiatives that would allow Australians to virtually commemorate our military veterans and connect with loved ones.

Independent thinking delivered at scale

Australian’s are known for punching above their weight. Unrivalled local experience, supported by our global presence means that there is no challenge we can’t tackle to deliver meaningful results for our clients.

Sydney

Bringing a nation together in spirit

Jaguar wanted to change consumer perceptions and adapt to a new generation of drivers. We teamed up with musician Dua Lipa and created a cutting-edge experience that brought together music, culture, and technology.

Remixing culture and technology

Old Forester was the first bottled bourbon and became legendary after surviving the Prohibition Era. For its triumphant return to Kentucky’s Whiskey Row, we gave it a home that cements its place in history.

At the heart of culture and creativity

New York has always been a cultural powerhouse. From retail to art, it’s at the bleeding edge of experience design. The bustling blend of background seeps into our award-winning work. Once a nightclub at the center of the hip-hop scene, our office is always contributing to New York’s fingerprint.

New York

Giving a true original the home it deserves

Baseball is America’s oldest sport, with the oldest fanbase. Major League Baseball ripped up the rulebook to present a vision of the sport’s future for a European audience.

Giving a legendary brand a new lease of life

Our multifaceted experience campaign relaunched the world’s most anticipated car, the iconic new Land Rover Defender by bringing to life its proposition ‘Capable of Great Things’.

Turning anticipation into action

We simplified the complex narrative of a global infrastructure programme by placing investors at the heart of our VR experience.

 How do you engage investors in a future vision?

3M came to us with a statistic and a problem. The statistic; the average person comes into contact with seventeen 3M products every day. The problem; the average person has no idea what 3M makes.

Making the everyday extraordinary

Vivo Lab is a new landmark experience that re-affirms the brand as vigorous, creative and technologically led amongst young Chinese consumers. Using the power of photography to tell their story of innovation, Vivo is shown in a whole new light.

Creating a retail playground

Ford found itself as a brand that was well known, but not well loved. So we launched Go Faster – a new immersive experience where the customer is the star of the action and could not help but fall in love with the brand.

Going from well-known to well-loved

A world-first, live cross-continent VR product launch transported the audience into a unique virtual world to explore Jaguar’s all-electric I-Pace concept.

Creating a live moment in a virtual world

A new store concept for Harvey Nichols broke the rules and challenged the predictable and established principles of luxury retail.


Designing luxury retail for the future

Our new approach to urban infrastructure at the Tolv Tele2 Arena in Stockholm creates a different type of stadium destination.


Transforming a stadium into a daily destination

We’ve partnered with the City of Sydney for eight years to creatively direct its world-famous NYE fireworks event and help millions  of people watching globally, ring in the New Year.

Celebrating eight years with the City of Sydney

A truly immersive commemoration of a Century of Service, from the First World War to present day, with the Australian War Memorial, the Defence Forces and The Australian Government.

Connecting the present to a powerful past

Mustang is more than a car, it's a part of culture. Our job was to not simply launch this car, but to celebrate its future by sharing its incredible story with millions around the world.

Unveiling a new icon

We spread the word of Ford’s future-focused rebrand with innovative storytelling at Vivid Sydney Festival. 

Ushering in a new era of innovation

Samsung’s new Galaxy S9 technology was brought to life at the annual Vivid Light festival with an innovative, immersive experience that allowed each visitor to create their own AR Emoji.

Pivoting from product-first to people-first

Major League baseball is the iconic American sport. With a heritage of legendary players, ballparks and moments that for diehard fans, run as deep as the American dream itself. But for a new generation of sports viewers and fans, the game can be hard to understand and difficult to consume. This, coupled with challenges around participation and consumption of games and the emergence of esports, makes the market increasingly competitive. 

Our teams worked with MLB experts to develop new formats and new ways to enjoy the game – with a goal of creating a next generation of baseball fans and secure the future of the sport outside of its home base.


Reaching new markets to create the next generation of fans

Our work with one of the world's largest FMCG groups has helped them to get more brand and commercial value from their portfolio of brand homes and production facilities.

Creating the North Star for growth 

The National Saturday Club is an educational charity that provides weekend extra-curricular sessions for 13-16 year-olds in the UK in collaboration with renowned institutions and individual artists. It was founded in 1999, with the aim of inspiring creativity in young people, especially those in schools that can’t offer varied arts programmes. The arrival of Covid 19 challenged the organisation's in-person programme and accelerated the need for transformation. 

Designing a hybrid learning experience for the next generation of creatives

Shell is already the brand of choice for consumers and wholesalers alike. By bringing together the many Shell sub-brands for a unified experience, Shell was able to provide a premium, immersive environment educating attendees and reaffirming their choice in a partner.

Winning together: Creating a unified brand experience

Creating valuable experiences for audiences and brands worldwide

Quest for creation 

Idea

Value for the audience

Value for the brand 

Lego Inspiration Wonderland

Dream Gaming Setup

The Idea 

Value for the Audience 

Value for the Brand 

LG OLED LAUNCH

A consistently exciting experience 

Idea 

Value for brand 

Results 

Value for audience 

Lincoln - Immersive Pavillion

A year of reckoning 

The idea 

Detroit Youth Choir Glory 

Why you should choose virtual production 

Bringing Hollywood Quality to Brands with Epic Games

Ford Horizon: next-level experience platform

A unique hybrid event

Value for the audience 

Impact

Value for the brand

Samsung: Note20 Virtual Media Briefing

Delivering much needed connection on Anzac Day 2020 

Helping Australians commemorate at home

A virtual community

Australian War Memorial: Anzac Day 2020

The most remixed song in history

Bringing the I-PACE to life

IMPACT

Jaguar: Accelerating the pace with Dua Lipa

Louisville, the home of bourbon

Old Forester, new growth

Old Forester: A pioneering spirit

MLB Battlegrounds

London Yards

Major League Baseball: A Vision of the Future

Capable of great things

Value for  the audience

Land Rover: Defender, Capable of Great Things

Unique problems need unique solutions

Future-proof and flexible

3M: Customer Innovation Centre

Making a complex issue simple

Putting investors at the heart of the story 

Telling the story 

HSBC, Belt and Road Initiative 

Striking a pose

Vivo: Industry First Concept Store

Make the customer the hero of the experience

Tell an immersive story 

Ford: Go Faster

Responding to change 

A hybrid virtual/physical experience 

Jaguar: I-Pace concept launch

Game changer

Eschewing typical design

Controlled disruption

Harvey Nichols: New Retail Concept

The answer to empty stadium complexes worldwide

A new identity 

City of Stockholm: Tolv - Make the Most of your Time

New year, new benchmark

City of Sydney: New Year's Eve Celebrations

Resurrecting the past 

Australian War Memorial: The spirit of Anzac centenary

An all-electric SUV wears the pony

Community moment 

Ford: Mach-E Reveal

Owning new worlds

Illuminating the new Ford

Ford: Freedom of Movement 

Moving towards an experience-led strategy 

A cultural partnership 

Creating an immersive, personal experience

Samsung: Vivid - The Night Reimagined

Building an investment and sponsorship case 

The idea

Major League Baseball Consultancy 

A future vision built on original insights

What we did 

Pernod Ricard anonymised case study 

Learning from an unprecedented pandemic

The results 

The Saturday Club A Hybrid Learning Experience

Winning together

Shell: National Wholesale Conference and Brand Experience

Cologne

Coventry

Doha

Los Angeles

Melbourne

Riyadh

Virgile + Partners

RAIN

HAUS

Unrivalled experience spanning 35+ years, 750+ IPOs, and 1,000s of investor events

Navigation

Offers

Offices

Partners

Creating valuable experiences for audiences and brands worldwide

Home Run Derby X
Major League Baseball

A vision and blueprint for the future of retail
A global fashion retailer

Visa Masters of Movement
Visa

Children's Day
Lego

Glory
Detroit Youth Choir

A next-level virtual experience platform
Ford Horizon

Anzac Day 2020
Australian War Memorial

A Pioneering Spirit
Old Forester

Defender, Capable of Great Things
Land Rover

Customer Innovation Centre
3M

Go Faster
Ford

New Retail Concept
Harvey Nichols

New Year’s Eve Celebrations
City of Sydney

Mach-E Reveal
Ford

Vivid - The Night Reimagined
Samsung

Building brand and commercial value
Global Consumer Goods Company

National Wholesale Conference and Brand Experience
Shell

London Series Trafalgar Square Takeover
Major League Baseball

FIFA World Cup Qatar 2022 Countdown Clock
FIFA and Qatar Supreme Committee for Delivery & Legacy

Ford F-150 Lightning Strikes
Ford

Launching the next generation LG OLED
LG

Immersive Pavilion
Lincoln

Bringing Hollywood Quality to Brands with Epic Games
Epic Games

Note20 Virtual Media Briefing
Samsung

Accelerating the Pace with Dua Lipa
Jaguar

A Vision of the Future
Major League Baseball

Belt and Road Initiative
HSBC

Industry-First Concept Store
Vivo

I-PACE Concept Launch
Jaguar

Tolv - Make the Most of your Time
City of Stockholm

The Spirit of Anzac Centenary
Australian War Memorial

Freedom of Movement
Ford

Evolving the original American sport
Major League Baseball

Transforming an engagement model
Saturday Club

Creating valuable experiences for audiences and brands worldwide

Home Run Derby XMajor League Baseball

A vision and blueprint for the future of retailA global fashion retailer

Visa Masters of Movement Visa

Children's Day Lego

Glory Detroit Youth Choir

A next-level virtual experience platform Ford Horizon

Anzac Day 2020Australian War Memorial

A Pioneering SpiritOld Forester

Defender, Capable of Great ThingsLand Rover

Customer Innovation Centre3M

Go FasterFord

New Retail ConceptHarvey Nichols

New Year’s Eve CelebrationsCity of Sydney

Mach-E RevealFord

Vivid - The Night ReimaginedSamsung

Building brand and commercial value Global Consumer Goods Company

National Wholesale Conference and Brand ExperienceShell

London Series Trafalgar Square TakeoverMajor League Baseball

FIFA World Cup Qatar 2022 Countdown ClockFIFA and Qatar Supreme Committee for Delivery & Legacy

Ford F-150 Lightning StrikesFord

Launching the next generation LG OLEDLG

Immersive PavilionLincoln

Bringing Hollywood Quality to Brands with Epic GamesEpic Games

Note20 Virtual Media Briefing Samsung

Accelerating the Pace with Dua LipaJaguar

A Vision of the FutureMajor League Baseball

Belt and Road Initiative HSBC

Industry-First Concept StoreVivo

I-PACE Concept LaunchJaguar

Tolv - Make the Most of your TimeCity of Stockholm

The Spirit of Anzac CentenaryAustralian War Memorial

Freedom of Movement Ford

Evolving the original American sport Major League Baseball

Transforming an engagement modelSaturday Club

Home Run Derby X
Major League Baseball

A vision and blueprint for the future of retail
A global fashion retailer

Visa Masters of Movement
Visa

Children's Day
Lego

Glory
Detroit Youth Choir

A next-level virtual experience platform
Ford Horizon

Anzac Day 2020
Australian War Memorial

A Pioneering Spirit
Old Forester

Defender, Capable of Great Things
Land Rover

Customer Innovation Centre
3M

Go Faster
Ford

New Retail Concept
Harvey Nichols

New Year’s Eve Celebrations
City of Sydney

Mach-E Reveal
Ford

Vivid - The Night Reimagined
Samsung

Building brand and commercial value
Global Consumer Goods Company

National Wholesale Conference and Brand Experience
Shell

London Series Trafalgar Square Takeover
Major League Baseball

FIFA World Cup Qatar 2022 Countdown Clock
FIFA and Qatar Supreme Committee for Delivery & Legacy

Ford F-150 Lightning Strikes
Ford

Launching the next generation LG OLED
LG

Immersive Pavilion
Lincoln

Bringing Hollywood Quality to Brands with Epic Games
Epic Games

Note20 Virtual Media Briefing
Samsung

Accelerating the Pace with Dua Lipa
Jaguar

A Vision of the Future
Major League Baseball

Belt and Road Initiative
HSBC

Industry-First Concept Store
Vivo

I-PACE Concept Launch
Jaguar

Tolv - Make the Most of your Time
City of Stockholm

The Spirit of Anzac Centenary
Australian War Memorial

Freedom of Movement
Ford

Evolving the original American sport
Major League Baseball

Transforming an engagement model
Saturday Club