Amazon Web Services (AWS) re:Invent Innovation Day exists to inspire the world with stories from the most innovative, pioneering technology leaders on the planet. In 2021, AWS re:Invent went fully virtual, with Innovation Day moving from a live stage, to a series of virtual worlds created entirely in Unreal Engine.

Independent thinking delivered at scale

Australian’s are known for punching above their weight. Unrivalled local experience, supported by our global presence means that there is no challenge we can’t tackle to deliver meaningful results for our clients.

Sydney

About

Compelling stories that bring to life the benefits and truths behind your brand, told in the most engaging ways across multiple channels and formats. Whether it be through real-time virtual production, unbelievable stunts and immersive VR and AR, or bite-sized social and deep-dive explainers that simplify the complex – we find the right means and mediums to make your story memorable. Our targeted channel strategies make it shareable, actionable and effective.

Innovative storytelling that brings brands to life in the places that matter

Content

Stories from the future in the virtual world

An integrated campaign to celebrate the launch of Forza Horizon 5 including influencer-led content and a once-in-a-lifetime gaming experience powered by LG OLED.


Delivering innovation in the city of diversity

London attracts the sharpest thinkers from around the world, and this diversity shines through in the work we produce. Surrounded by iconic theatres, cutting-edge businesses, and world-renowned retail spaces, it’s no wonder we’ve been delivering incredible experiences for over five decades.

London

Growing a brand for gamers

“Black people didn’t create this situation we find ourselves in, therefore, it can’t be on us to change it. It’s going to be down to all of us.” David Oyelowo, Actor – as Dr Martin Luther King Jr in 'Selma'.

These are the words that inspired us to take action. 
Imagination, along with our partners at Yessian Music and members of the Detroit creative industry are proud to come together to stand up, be counted and help our community's youth tell their story to the world. It is a story that deserves, and needs, to be heard.

Making moves at the birthplace of mobility

Detroit has been at the center of mobility for hundreds of years, from mass automobile manufacturing to the first paved road in America. It transformed business then, and we’re transforming business now, helping clients tap into new demographics and an ever-changing world.

Detroit

Glory 

Our immersive, cinematic experience is a game-changer for brands. We prove that through real-time virtual production, epic results can be sustainably achieved with little space and manpower. With our expertise, brands can use virtual production to unlock a new world of creative possibilities, offering their audiences an enriched experience across all touchpoints. 

Adapting to any approach for a diverse audience

Hong Kong brings together an eclectic mix of different cultures and lifestyles. Ever-changing audiences means always adapting and innovating when it comes to our experiences. With the bustling city around us, and the beach easily accessible, that doesn’t prove a problem.

Hong Kong

Unlocking a New World of Creativity

Ford Horizon is an entirely bespoke virtual platform we created for Ford of Europe’s experiences, events and communications. The directional initiative showcases the versatility and power of emerging media. 

Next- level virtual experience platform 

2020 presented its own unique set of challenges with the Covid-19 lockdown preventing gatherings of any sort around the country on Anzac Day.

The Australian War Memorial (AWM) and Department of Veterans’ Affairs engaged Imagination Australia to create a series of initiatives that would allow Australians to virtually commemorate our military veterans and connect with loved ones.

Bringing a nation together in spirit

Our multifaceted experience campaign relaunched the world’s most anticipated car, the iconic new Land Rover Defender by bringing to life its proposition ‘Capable of Great Things’.

Turning anticipation into action

We simplified the complex narrative of a global infrastructure programme by placing investors at the heart of our VR experience.

 How do you engage investors in a future vision?

Ford found itself as a brand that was well known, but not well loved. So we launched Go Faster – a new immersive experience where the customer is the star of the action and could not help but fall in love with the brand.

Going from well-known to well-loved

A world-first, live cross-continent VR product launch transported the audience into a unique virtual world to explore Jaguar’s all-electric I-Pace concept.

Creating a live moment in a virtual world

We collaborated with Ford to develop a new digital sales tool that puts customers back at the heart of the dealership experience.

A fast-moving market fuels our work

China is one of the fastest-moving markets in the world, with technology shifting rapidly. Brands in China need to keep up, and we help them do that by creating world class experiences that connect the physical and virtual in a way that people will never forget.

Shanghai

Reinventing the retail experience 

We have worked with the National Football League since 2010 to recreate the feeling of an American Football stadium in London.

At the heart of culture and creativity

New York has always been a cultural powerhouse. From retail to art, it’s at the bleeding edge of experience design. The bustling blend of background seeps into our award-winning work. Once a nightclub at the center of the hip-hop scene, our office is always contributing to New York’s fingerprint.

New York

Growing a fanbase in a new market

Mustang is more than a car, it's a part of culture. Our job was to not simply launch this car, but to celebrate its future by sharing its incredible story with millions around the world.

Unveiling a new icon

The Telstra National Aboriginal Torres Strait Islander Art Awards (Telstra NATSIAA), presented by the Museum and Art Gallery of the Northern Territory, has celebrated the richness and diversity of contemporary Indigenous art for 37 years, and is Australia’s most pre-eminent Indigenous art awards. Telstra has been the proud principal partner of the NATSIAAs for 29 of those years. 

Delivering a cultural event to a new online community

XP Inc. revolutionised financial markets in Brazil by empowering Brazilians with financial education and providing access to a wider range of investment products - they are now sharing the opportunity to take part in this mission with the world. 

Building a springboard for global growth

World Cup Qatar 2022 Countdown Clock wins Innovation in Design Awards

The first World Cup for a passionate footballing region

Imagination Creates Saudi Arabia’s first music streaming channel BEAST TV 

How virtual production is transforming storytelling and the creative process

How brands are using AI without losing the human touch

How brands can use mobile platforms for better experiences

Five successful virtual experience tactics brands can harness right now

Imagination brings Ford's products and announcements to life with bespoke virtual platform, Ford Horizon

Reaching new audiences through a virtual gallery experience with Telstra NATSIAA

Five content and storytelling strategies for digital retail environments

Launching the National Saturday Club's virtual Summer Show 2020

Cologne

Coventry

Doha

Dubai

Houston

Los Angeles

Melbourne

Riyadh

Investor Communications

Virgile + Partners

RAIN

Compelling stories that bring to life the benefits and truths behind your brand, told in the most engaging ways across channels and formats - from Immersive VR and AR to bite-sized social, unbelievable stunts to deep-dive explainers that simplify the complex - we find the right means and medium to make your story memorable, and develop the channel strategies that make it shareable, actionable and effective.

Dream Gaming Setup

The Idea 

Value for the Audience 

Value for the Brand 

A year of reckoning 

The idea 

Why you should choose virtual production 

Idea

Delivering much needed connection on Anzac Day 2020 

Helping Australians commemorate at home

A virtual community

Value for the audience

Impact

Value for the brand

Capable of great things

Value for  the audience

Making a complex issue simple

Putting investors at the heart of the story 

Telling the story 

Value for the audience 

IMPACT

Value for the brand 

Make the customer the hero of the experience

Tell an immersive story 

Responding to change 

A hybrid virtual/physical experience 

Reclaiming customer conversations

An all-electric SUV wears the pony

Community moment 

The art of the nation

Bringing real Australian stories to life

A dynamic approach 

Approach

B-roll that brings XP to life 

Graphics and online presentation interface branding

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

Must-see physical and digital moments that reach further and engage deeply with your audience 

Navigation

Offers

Offices

Partners

Content

Featured Content Projects

Launching the next generation LG OLED
LG

Bringing Hollywood Quality to Brands with Epic Games
Epic Games

Glory
Detroit Youth Choir

A next-level virtual experience platform
Ford Horizon

Content Insights

World Cup Qatar 2022 Countdown Clock wins Innovation in Design Awards

The first World Cup for a passionate footballing region

Imagination Creates Saudi Arabia’s first music streaming channel BEAST TV

How virtual production is transforming storytelling and the creative process

Content

Featured Content Projects

Launching the next generation LG OLEDLG

Bringing Hollywood Quality to Brands with Epic GamesEpic Games

Glory Detroit Youth Choir

A next-level virtual experience platform Ford Horizon

Content Insights

World Cup Qatar 2022 Countdown Clock wins Innovation in Design Awards

The first World Cup for a passionate footballing region

Imagination Creates Saudi Arabia’s first music streaming channel BEAST TV

How virtual production is transforming storytelling and the creative process

Launching the next generation LG OLED
LG

Bringing Hollywood Quality to Brands with Epic Games
Epic Games

Glory
Detroit Youth Choir

A next-level virtual experience platform
Ford Horizon