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Virgile + Partners

RAIN

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Compelling stories that bring to life the benefits and truths behind your brand, told in the most engaging ways across channels and formats - from Immersive VR and AR to bite-sized social, unbelievable stunts to deep-dive explainers that simplify the complex - we find the right means and medium to make your story memorable, and develop the channel strategies that make it shareable, actionable and effective.

Content

What we do differently

ABOUT

An integrated campaign to celebrate the launch of Forza Horizon 5 including influencer-led content and a once-in-a-lifetime gaming experience powered by LG OLED.


Dream Gaming Setup

The Idea 

Value for the Audience 

Value for the Brand 

Growing a brand for gamers

“Black people didn’t create this situation we find ourselves in, therefore, it can’t be on us to change it. It’s going to be down to all of us.” David Oyelowo, Actor – as Dr Martin Luther King Jr in 'Selma'.

These are the words that inspired us to take action. 
Imagination, along with our partners at Yessian Music and members of the Detroit creative industry are proud to come together to stand up, be counted and help our community's youth tell their story to the world. It is a story that deserves, and needs, to be heard.

A year of reckoning 

The idea 

Glory 

Our immersive, cinematic experience is a game-changer for brands. We prove that through real-time virtual production, epic results can be sustainably achieved with little space and manpower. With our expertise, brands can use virtual production to unlock a new world of creative possibilities, offering their audiences an enriched experience across all touchpoints. 

Why you should choose virtual production 

Idea

Unlocking a New World of Creativity

Ford Horizon is an entirely bespoke virtual platform we created for Ford of Europe’s experiences, events and communications. The directional initiative showcases the versatility and power of emerging media. 

Next- level virtual experience platform 

2020 presented its own unique set of challenges with the Covid-19 lockdown preventing gatherings of any sort around the country on Anzac Day.

The Australian War Memorial (AWM) and Department of Veterans’ Affairs engaged Imagination Australia to create a series of initiatives that would allow Australians to virtually commemorate our military veterans and connect with loved ones.

Delivering much needed connection on Anzac Day 2020 

Helping Australians commemorate at home

A virtual community

Value for the audience

Impact

Value for the brand

Bringing a nation together in spirit

Our multifaceted experience campaign relaunched the world’s most anticipated car, the iconic new Land Rover Defender by bringing to life its proposition ‘Capable of Great Things’.

Capable of great things

Value for  the audience

Turning anticipation into action

We simplified the complex narrative of a global infrastructure programme by placing investors at the heart of our VR experience.

Making a complex issue simple

Putting investors at the heart of the story 

Telling the story 

Value for the audience 

IMPACT

Value for the brand 

 How do you engage investors in a future vision?

Ford found itself as a brand that was well known, but not well loved. So we launched Go Faster – a new immersive experience where the customer is the star of the action and could not help but fall in love with the brand.

Make the customer the hero of the experience

Tell an immersive story 

Going from well-known to well-loved

A world-first, live cross-continent VR product launch transported the audience into a unique virtual world to explore Jaguar’s all-electric I-Pace concept.

Responding to change 

A hybrid virtual/physical experience 

Creating a live moment in a virtual world

We collaborated with Ford to develop a new digital sales tool that puts customers back at the heart of the dealership experience.

Reclaiming customer conversations

Reinventing the retail experience 

Mustang is more than a car, it's a part of culture. Our job was to not simply launch this car, but to celebrate its future by sharing its incredible story with millions around the world.

An all-electric SUV wears the pony

Community moment 

Unveiling a new icon

The Telstra National Aboriginal Torres Strait Islander Art Awards (Telstra NATSIAA), presented by the Museum and Art Gallery of the Northern Territory, has celebrated the richness and diversity of contemporary Indigenous art for 37 years, and is Australia’s most pre-eminent Indigenous art awards. Telstra has been the proud principal partner of the NATSIAAs for 29 of those years. 

The art of the nation

Bringing real Australian stories to life

Delivering a cultural event to a new online community

XP Inc. revolutionised financial markets in Brazil by empowering Brazilians with financial education and providing access to a wider range of investment products - they are now sharing the opportunity to take part in this mission with the world. 

A dynamic approach 

Approach

B-roll that brings XP to life 

Graphics and online presentation interface branding

Building a springboard for global growth

Unrivalled experience spanning 35+ years, 750+ IPOs, and 1,000s of investor events

Essentials for incorporating content marketing into IR strategy

Essentials for incorporating content marketing into IR strategy

Investor Relations: JPMorgan on the effects of market disruption

JPMorgan Chase on managing financial reputation through market turmoil

Investor Relations: J&J on communicating during a pandemic

Johnson & Johnson on managing financial reputation through market turmoil

Investor Relations: Delta on reassuring amid market dislocations

Delta Air Lines on managing financial reputation through market turmoil

Investor Communications

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

Innovative storytelling that brings brands to life in the places that matter

Must-see physical and digital moments that reach further and engage deeply with your audience 

Immersive techniques are changing the nature of experiences, making them bigger, bolder and better.

Embracing immersive experiences in the automotive world

Embracing immersive experiences 

Three ways to measure experiential effectiveness

We surveyed 375 marketing executives to understand the reasoning behind brand's strategic initiatives this year, email us to receive your copy of the report.

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Content

What we do differently

Featured Content Projects

Launching the next generation LG OLED
LG

Bringing Hollywood Quality to Brands with Epic Games
Epic Games

Glory
Detroit Youth Choir

A next-level virtual experience platform
Ford Horizon

Content

What we do differently

Featured Content Projects

Launching the next generation LG OLEDLG

Bringing Hollywood Quality to Brands with Epic GamesEpic Games

Glory Detroit Youth Choir

A next-level virtual experience platform Ford Horizon

Launching the next generation LG OLED
LG

Bringing Hollywood Quality to Brands with Epic Games
Epic Games

Glory
Detroit Youth Choir

A next-level virtual experience platform
Ford Horizon