Following the success of Go Electric 2019, the European Go Electric 2020 tour started at London’s iconic Marble Arch last week. The immersive experience was upgraded to celebrate the European launch of Ford’s all-new, all-electric Mustang Mach-E with a media event opening the experience.
The reveal show contained a unique sequence that saw the whole of London being electrically super-charged to cue the unveiling. The reveal sequence designed for the exclusive media preview was replayed twice an hour for public visitors, giving them their own electrifying launch moment.
Go Electric 2020 aimed to get consumers excited about electric vehicles and the future of mobility using a range of interactive exhibits and augmented reality experiences. The highlight was E-Launch — the world’s first electric acceleration simulator ride, which launches visitors at a hair-raising speed to simulate the thrilling acceleration of the Mustang Mach-E.
Visitors also gained a deeper understanding of electrified driving technologies, the benefits of going electric and which vehicle is right for them.
“Our promise of ‘exciting electrification’ is exemplified by the launch of our Mustang Mach-E. We have deliberately chosen to innovate and leverage the power of experience to take our message and products to multiple audiences across Europe.” Said Anthony Ireson, Director of Marketing Communications Ford of Europe.
Paul Cowan, Head of Ford & Experience Strategy EMEA continues, “The fact that Ford has chosen this multi-dimensional approach to experience to showcase their most important product launch in recent history speaks volumes. Go Electric brings Ford’s promise of exciting electrification to life in a compelling visceral reality, powerfully engaging and shifting perceptions across multiple audiences to lasting effect.”
After its London showcase, the Go Electric experience and the new Mustang Mach-E will tour across seven iconic European cities throughout 2020 including Berlin, Paris and Madrid.