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Imagination UK invests in content production studio, Aggy Media

23 April 2024

Imagination UK has invested in a partnership with the newly launched pioneering content production studio, Aggy Media. A dynamic content studio, Aggy Media, offers innovative solutions for brands seeking impactful social media engagement, specialising in fast turnaround briefs with a strategic focus on brand awareness and community building.

Experts in content for social, Aggy’s ambition is to put accountability for performance at the heart of their projects with agencies and in-house brand teams. Founded by ex-Sliced Studio co-founder Alex Graham, Aggy’s mission is to produce content that’s “Made for People Who Hate Ads” - a reflection of the importance of social-first for brands. Aggy Media's recent work includes Nike Teens campaign, featuring the work of talented director Emu Haynes in the production of "A Day in the Life."

Aggy Media is poised to reshape the landscape of content production for the digital age, distinguishing itself through its cost-effective approach to crafting compelling content for social media platforms. Aggy Media’s core offers are split into three - Planning, Production and Performance.

Planning provides brands with audience intelligence reports before they embark on a campaign - mixing social listening and trend analysis with strategic recommendations for content.

Production pulls on Aggy’s core strength. The studio boasts a robust network of over 200 Directors, 40 photographers, and 300 supporting specialists, strategically positioned in the UK and major cities globally. This expansive and diverse talent pool is well-curated to match the intricacies of any brief and allows Aggy Media to execute projects anywhere, delivering diverse and high-quality content tailored to specific brand needs.

Performance is the final piece of the puzzle and where Aggy is focused on changing the game. Using ad testing tools that harness AI trained on audience intelligence, Aggy can focus test WIP edits to index emotional response and engagement and provide iterative feedback that increases effectiveness for the final audience.

Alex Graham, MD & Exec Producer, Aggy Media said: "It’s really exciting to launch in a position where we’re already at the cutting edge of strategic content production for social. We make great videos - a must for a production company - but our investment in analysis, strategy, and performance optimisation tools will not only make our content perform better but will provide actionable insights into the brand’s audience that marketers can apply to future comms planning.”

Imagination has invested in Aggy Media to support the new company’s growth and client aspirations - building a partnership for delivering scopes, collaborating on relevant pitches, and bolstering insights into video content for social media, particularly for B2C experiential campaigns where social content sits central to a successful approach.

Richard Hannah, Managing Director, Imagination said: "We're thrilled to support Aggy Media's innovative approach to content production for the social age. Their emphasis on authentic storytelling and data-driven insight aligns perfectly with our mission to create brand experiences that resonate deeply with our client's audiences. Through this partnership, we look forward to offering our clients ever-more impactful engagements through experience."