We collaborated with Ford Motor Company to reveal the 2021 Ford GT Heritage Edition during Petersen Automotive Museum’s Virtual Car Week which was held as a virtual alternative to the canceled Monterey Car Week & Pebble Beach Concours D’Elegance.
The 2021 Ford GT Heritage Edition pays homage to Ford’s 55th anniversary of the 1966 Ford GT40, driven by Ken Miles and Lloyd Ruby that won the 24-hour endurance race at Daytona. In the same year Ford went on to win Le Mans beating the then-dominant race team, Ferrari, solidifying Ford as a top contender in the performance motorsports space.
We brought to life Ford’s 1966 Daytona story through several pieces of content, including a dynamic reveal video and a longer form mini-documentary which included key members of the GT team, as well as Ken Miles'son, Peter. To communicate the racing lineage from 1966 to today, we created a stunning CGI transformation of the 1966 GT40 into the 2021 Heritage Edition as it crossed the finish line at Daytona.
In addition to the Heritage Edition, we also helped unveil The Studio Collection; an all-new graphics package that includes customisable colours highlighting different styling elements such as the cooling ducts that deliver 660 horsepower.