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Christophe Castagnera to host Advertising Week masterclass

07 May 2021
people sat in a lecture listening with expressions of thought and concentration

On Wednesday 12th of May, our Head of Connected Experiences Christophe Castagnera will be hosting a masterclass for Advertising Week Europe on the theme 'Evolution of Brand Experiences'.

He will cover the following:

  • The key drivers behind brand experiences' evolution – covering platforms, spaces, design and interaction

  • The leading case studies that demonstrate this in action

  • The evolving value equation around experiences

Make sure to book your slot here!

Christophe Castagnera, Head of Strategy, Middle East

Christophe Castagnera

Head of Strategy, Imagination Middle East

Christophe has 24 years of experience in experience design, brand and marketing engagement for clients and agencies. He works across our offer of Consulting, Destinations, Live and Content and develops through-the-line strategies to develop & communicate destinations ranging from Retail Developments to Theme Parks.

He has a vast array of sector experience, from automotive and tourism to FMCG, luxury and technology.

He understands Brand communications strategy of the highest level, for example, the development of the Global Brand Campaign Strategy for Rolls-Royce. Regionally he was Involved in the Marketing Activation for the Al Wasl Development in Dubai, MDL Beast and Expo 2020, including integrated communications, brand positioning, messaging, channel planning and the measurement framework.

CORE SKILLS

  • Consulting in experience blueprints and business models

  • Destinations and placemaking strategy

  • Customer experience design & journeys

  • Data analytics and reporting

  • Primary research including qualitative and quantitative

  • Integrated marketing & communications planning

  • Project management (communications and events)

  • Budgeting / financial planning

  • Digital content management and research

EXPERIENCE

  • Christophe works across our offers, including, Consulting, Destinations, Live and Content and develops through-the-line strategies to communicate destinations ranging from Retail Developments to Theme Parks.

  • He understands Brand communications strategy of the highest level, for example, the development of the Global Brand Campaign Strategy for Rolls-Royce Ghost through; Insights and research planning, client discovery and strategy workshop, development of a creative platform proposal and integrated communications plan.

  • Regionally he was Involved in the Marketing Activation for the Al Wasl Development in Dubai, the Strategic development of MDL Beast programme of experiences and cultural activations across KSA.

  • He also worked directly for Expo 2020 client team on a long-term consultancy basis, developed Connected Experience Strategy for integrated communications, brand positioning, messaging, channel planning and measurement framework.

QUALIFICATIONS

  • Bachelor of Science Degree in International Business (BSC) from Aston University, UK

  • IPM Diploma and Member (Institute of Marketing)

  • Member of the IPA Master Certification & Effectiveness Council

YEARS OF EXPERIENCE

  • 24+ years experience