On Wednesday 12th of May, our Head of Connected Experiences Christophe Castagnera will be hosting a masterclass for Advertising Week Europe on the theme 'Evolution of Brand Experiences'.
He will cover the following:
The key drivers behind brand experiences' evolution – covering platforms, spaces, design and interaction
The leading case studies that demonstrate this in action
The evolving value equation around experiences
Head of Connected Experiences
Christophe is a Strategist with 23 years experience for clients and agencies, specialising in experiences, communications and technology. Through working with leading global brands including Pernod Ricard, Rolls-Royce, Expo 2020 Dubai, Vodafone and Jaguar Land Rover he brings breadth and depth to his work. Christophe is also a member of the IPA Effectiveness Council, a judge for WARC and has been featured in publications including the Wall Street Journal and Campaign Magazine. As Head of Connected Experiences he is broadening our Strategic offer through business insights, research studies, creative strategy, analytics and customer experience design. Ensuring that Imagination continues to create world class moments that blend brand experience and customer experience.