We’re excited to announce that Imagination Detroit's Managing Director and Ford Global Lead, Alistair Wilson, will be speaking at the Virtual and Hybrid Events workshop alongside Chad Rumminger, Senior Group Manager, Automotive Client Solutions at Twitter. The workshop ‘Designing for Successful Virtual and Hybrid Events' is part of the 2020 Event Marketer Experiential Marketing Summit.
Alistair will showcase Imagination's recent Mustang Mach-E Reveal as an example of how to plan and design hybrid experiences, as well as key factors to consider. Chad will explore why Twitter is the must-have platform to host a virtual event to generate buzz and excitement and drive conversation.
The Experiential Marketing Summit is the digital conference for creators of brand experiences and will take place on October 19-23, 2020. The ‘Designing for Successful Virtual and Hybrid Events’ workshop will take place on October 22nd from 11:30am - 1:30pm Eastern Time.
To register for the event and see the full agenda, click here.
Managing Director & Ford Global Lead
Alistair joined Imagination as an intern in 1998 and is now the Managing Director of Imagination Detroit and also the Global Lead of our Ford Motor Company relationship. His speciality is the strategic and creative direction of integrated communication experiences with a breadth of experience spanning the launch of the Tate Modern Gallery in London, to the Sydney New Year’s Event, to working with prime ministers and country leaders on major moments of their history. Alistair began his career with Imagination EMEA and, over the span of 23 years, has since moved around the world to help accelerate Imagination’s growth in China, Australia and most recently the United States.