Explore the latest news, views and insights from Imagination

Successful retail experiences
Successful retail experiences get the job done for their customers
covid-19 awareness art work of people wearing face masks
Five ways to reimagine ‘IRL’ brand experiences in the COVID-19 era

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5G for brand experiences
Tackling the five biggest practical hurdles to using 5G for brand experiences
Maslow’s hierarchy of needs
Maslow’s hierarchy of needs for producing better virtual events
ball shot out of a baseball pitching machine in a batting cage towards person ready to swing
Only live experiences with genuine depth and reach will grow your brand
Chris Martin and Cold play wearing cgi suits while filming Adventure of a Lifetime music video
Breaking the digital experience dichotomy
zoom meeting screenshot with people laughing
Virus-resistant experiences
GreenPeace Cafe Glastonbury
Sustainable experiences — Imagination 2020 trend
Beyond the ballpit — Imagination 2020 trend
people of different ethnicities smiling together while staring at camera
Inclusive experiences — Imagination 2020 trend
blurred people walking past a white wall
Beyond metrics — Imagination 2020 trend
Gillette toxic masculinity advert
Experience grows up — intro to our 2020 trends
What goes into making a successful campaign launch film?
What goes into making a successful campaign launch film?
person sitting on grey floor with cloudy background with stars, holding hand up towards a white light
How will 5G impact everyday experiences?
abstract graphic in pink and green
Creating the visual language for JLR's The Pace Season One
helicopters following a landrover defender through different wilderness settings
Here's how we placed emotion at the heart of the Defender VR experience
Who owns the future of sport?