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Explore the latest news, views and insights from Imagination

Gillette toxic masculinity advert
Experience grows up — intro to our 2020 trends
Insights

Experience grows up — intro to our 2020 trends

22 January 2020
What goes into making a successful campaign launch film?
What goes into making a successful campaign launch film?
Insights

What goes into making a successful campaign launch film?

12 December 2019

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person sitting on grey floor with cloudy background with stars, holding hand up towards a white light
How will 5G impact everyday experiences?
Insights

How will 5G impact everyday experiences?

26 November 2019
abstract graphic in pink and green
Creating the visual language for JLR's The Pace Season One
Insights

Creating the visual language for JLR's The Pace Season One

18 November 2019
helicopters following a landrover defender through different wilderness settings
Here's how we placed emotion at the heart of the Defender VR experience
Insights

Here's how we placed emotion at the heart of the Defender VR experience

22 October 2019
Who owns the future of sport?
Insights

Who owns the future of sport?

08 October 2019
dua lipa sat in front of a red jaguar car
How can brands adapt to change in the luxury sector?
Insights

How can brands adapt to change in the luxury sector?

23 September 2019
people recording dua lipa performance on their phones with light effects going off
Connected Experiences Index 2019
Insights

Connected Experiences Index 2019

10 September 2019
jaguar car advert on adaptive dynamics, optimum balance with, featuring a virtual jaguar
Catwalk: creating emotion-driven interaction
Insights

Catwalk: creating emotion-driven interaction

04 September 2019
How to win in the new retail landscape
Insights

How to win in the new retail landscape

02 September 2019
Emotion and JLR's 'The Pace' experience
Insights

Emotion and JLR's 'The Pace' experience

26 July 2019
woman throwing a beach ball up at the museum of ice cream in new york city while people photograph her
How to create a product launch experience with impact
Insights

How to create a product launch experience with impact

09 July 2019
woman smiling holding a glass of orange juice
What’s next for NoLo brands?
Insights

What’s next for NoLo brands?

02 July 2019
What brands can learn from China: the experience accelerator
Insights

What brands can learn from China: the experience accelerator

27 June 2019
vivid syndey event with spinning lights at night with opera house in background
Can data really empower experiential campaigns?
Insights

Can data really empower experiential campaigns?

17 October 2018
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The power of conversational experiences
Insights

The power of conversational experiences

03 April 2018
colourful sxsw 2018 advertisement with people walking past it
AI: Ready to disrupt experience design?
Insights

AI: Ready to disrupt experience design?

23 March 2018
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