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Explore the latest news, views and insights from Imagination

Gillette toxic masculinity advert
Experience grows up — intro to our 2020 trends
What goes into making a successful campaign launch film?
What goes into making a successful campaign launch film?

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person sitting on grey floor with cloudy background with stars, holding hand up towards a white light
How will 5G impact everyday experiences?
abstract graphic in pink and green
Creating the visual language for JLR's The Pace Season One
helicopters following a landrover defender through different wilderness settings
Here's how we placed emotion at the heart of the Defender VR experience
Who owns the future of sport?
dua lipa sat in front of a red jaguar car
How can brands adapt to change in the luxury sector?
people recording dua lipa performance on their phones with light effects going off
Connected Experiences Index 2019
jaguar car advert on adaptive dynamics, optimum balance with, featuring a virtual jaguar
Catwalk: creating emotion-driven interaction
How to win in the new retail landscape
Emotion and JLR's 'The Pace' experience
woman throwing a beach ball up at the museum of ice cream in new york city while people photograph her
How to create a product launch experience with impact
woman smiling holding a glass of orange juice
What’s next for NoLo brands?
What brands can learn from China: the experience accelerator
vivid syndey event with spinning lights at night with opera house in background
Can data really empower experiential campaigns?
abstract graphic in blue, green, red on dark background
The power of conversational experiences
colourful sxsw 2018 advertisement with people walking past it
AI: Ready to disrupt experience design?