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We partnered with Wine Australia to create Australian Wine CONNECT

14 June 2021

Imagination is proud to have partnered with Wine Australia and Devotion to develop Australian Wine CONNECT. Wine buyers around the world will be able to discover and connect with Australian wines on a first-of-its-kind virtual platform.

Australian Wine CONNECT presents an entirely new framework for doing business at a time of reduced travel, cancelled trade exhibitions and more emphasis on digital interactivity. The always-on platform offers business-to-business matching services for retailers, importers and on-trade in Asia, USA, UK and beyond.

In order to combat these obstacles, Imagination in partnership with Wine Australia created Australian Wine CONNECT, a global marketplace for Australian wine producers, wine buyers and the media to engage and trade. This always-on platform offers business-to-business matching services for members importers and on-trade in Asia, America, the UK and more. CONNECT is the go-to resource for Australian wine for the next 12 months and beyond. Traders are able to conduct business with Australian wine brands, as well as explore and gain education on Australia’s extraordinary and commercially robust wine scene.

Stuart Barclay, Wine Australia General Manager Marketing said: “We’re proud to bring the Australian spirit of innovation and creativity that we’re world-famous for to the way we do business. Wine Australia has been working hard to develop a valuable opportunity for Australian wineries to continue marketing and selling their wines overseas this year.

Australian Wine CONNECT has been designed to generate powerful commercial outcomes for the global wine community. This dynamic approach will no doubt foster hundreds of lasting relationships between Australian wine producers and the international wine trade, and we are very excited to help facilitate these conversations.”