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Imagination delivers a much needed connection on Anzac Day 2020

24 April 2020

Imagination Australia launches a series of online resources to commemorate Anzac Day 2020 for The Australian War Memorial, Department of Veterans’ Affairs. The experience invites families, friends and veterans to connect and remember virtually.

While Anzac Day is traditionally a special and symbolic day that touches the hearts of Australians around the globe, this year has presented its own unique set of challenges.


To bring people together virtually and to raise the spirits of the nation, the Australian War Memorial (AWM), Department of Veterans’ Affairs and Imagination Australia have joined forces to launch a series of content and digital initiatives that will allow us to commemorate and honour those who have, and continue to serve, Australia.

Over 40 pieces of emotive content and digital activations will be shared across social media and the Australian War Memorial’s website in the lead up to and on Anzac Day - allowing Australians to honour the fallen by standing in solidarity in the safety of their own homes.

Many of these content packages will be picked-up by ABC and other stations to support their broadcasts which usually centre around Dawn Services and Anzac Day Marches nationally.

This year’s Anzac Day highlights will include:

An overview of Anzac Day through the years, showcasing the evolution and significance of the march from Gallipoli through to today on the AWM website. A commemoration of the Indigenous servicemen and servicewomen and their contributions to the War, past and present.

Personal messages from today's servicemen and servicewomen from where they are currently deployed.

Readings of ‘For the Fallen’, a poem by Robert Laurence Binyon by NRL and NFL stars. Members of the public will be encouraged to share their own renditions on social media using: #forthefallen.

A series of films with celebrity chef Matt Moran and Sydney cake queen Katherine Sabbath, which will include recipes for a ‘Gunfire Breakfast’ and Anzac Biscuits.

A range of personal interviews from veterans, and historical packages looking back from the First World War up to modern-day peacekeeping and humanitarian missions.

An interactive portal that will allow people to place a virtual poppy and personal message on the wall in honour of the fallen, which in turn can be shared on social media.

Each of these moments are encouraging people to tap into a virtual community, any time and anywhere - creating an opportunity for Australians around the world to connect and stand together in these unprecedented times.

Heath Campanaro, Director, Imagination Australia comments: “Anzac Day is one of our most treasured and significant national moments each year, and we’re very proud to help that tradition continue in these unusual times. To ensure that over 100 years of selfless service can continue to be recognised and commemorated is an important role, and one we feel privileged to support the Australian War Memorial and the Department of Veterans’ Affairs with.”

Anne Bennie, Assistant Director, Public Programs of Australian War Memorial adds: “Within the changed circumstances, veterans, servicemen and servicewomen and all Australians will not be able to gather as we usually choose to this Anzac Day. The Australian War Memorial is aiming to provide this community an opportunity to come together, to connect and to share through our website and via social media. The courage and resilience of the Anzac spirit has never been so important.”

Be part of this year’s Anzac Day at and join the conversation on social #AnzacAtHome.

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Experience Company