Back to Insights

Ford F-150 Lightning launch wins at the Ex Awards

03 May 2022
ex awards trophy gold with logo for 20th annual

We are proud to announce that the Ford F-150 Lightning launch won the award for Best Press or Launch Event at the prestigious Event Marketer Ex Awards in Las Vegas.

The Ex Awards is the world’s largest recognition program for event marketing professionals, judged by brand marketers chiefs of some of the world's most recognised brands.

Our team in Detroit proposed a dynamic, memorable, and meaningful launch using substantial data and insights to break through the noise. The aim was to inspire confidence in electric vehicles across America to seize the moment and create a paradigm shift in the entire narrative of electric vehicles and an electric vehicle lifestyle.

The reveal saw the F-150 Lightning take charge of the electric truck conversation.