'A more sustainable future' – watch the discussion with Strategy Director, Nick Blenkarne, at Campaign Brand Experience 360

On the 25th of May our Strategy Director, Nick Blenkarne, appeared at Campaign's Brand Experience 360 event to discuss ‘A more sustainable future – how you can become more conscious of your carbon footprint’ alongside Anna Abdelnoor, the CEO & Co-founder of Isla and Cassidy Knowles, the Director of Events and Operations at Chorus.

They covered:

• What sustainability means for the live events industry

• How the experiential marketing industry can be more proactive

• The benefits and impact of making more conscious decisions when it comes to events

• Who's doing it well

• Practical solutions and ideas for more sustainable, greener live events

Campaign’s Brand Experience 360 event focused on four key themes; sustainability, microtargeting, measurement and the metaverse. The event gave industry leaders and the audience a chance to share the latest and greatest creative ideas, network with one another, in addition to learning about the potential of experiential marketing through effective measurement and communication.