Dubai Lynx: Why now is the time to prioritise brand experiences
28 February 2023Christophe Castagnera, Head of Strategy at Imagination Middle East, and Robert Bock, Executive Director Marketing & Communications at MDLBEAST, will be taking to the stage at this year’s Dubai Lynx Festival on the 14th of March.
Taking place on the MENA Stage, the session will discuss how to use experiences to drive success in the Middle East, advise on best practices, what KPIs to aim for, and share standout examples of organisations reaching and entertaining new audiences with experiences.
The MENA won two grand prixs at Cannes Lions for the first time ever in 2022 and Saudi its first bronze; creativity from the MENA is becoming more globally recognised than ever before.
This important stage features content for the region, from the region. With a focus on best practice case studies as well a deep dive on Saudi Arabia - including creativity as a part of vision 2030, opportunities in the Kingdom and the role of tech. The MENA content stage at the festival will have many sessions dedicated to Saudi Arabia - with a content stream and stage branding focus.
Themes include:
Arabic First in copy
Focus on Saudi Arabia
Awards and MENA
To read more about the talk and event, click here.
Christophe Castagnera
Head of Strategy, Imagination Middle East
Christophe has 24 years of experience in experience design, brand and marketing engagement for clients and agencies. He works across our offer of Consulting, Destinations, Live and Content and develops through-the-line strategies to develop & communicate destinations ranging from Retail Developments to Theme Parks.
He has a vast array of sector experience, from automotive and tourism to FMCG, luxury and technology.
He understands Brand communications strategy of the highest level, for example, the development of the Global Brand Campaign Strategy for Rolls-Royce. Regionally he was Involved in the Marketing Activation for the Al Wasl Development in Dubai, MDL Beast and Expo 2020, including integrated communications, brand positioning, messaging, channel planning and the measurement framework.
CORE SKILLS
Consulting in experience blueprints and business models
Destinations and placemaking strategy
Customer experience design & journeys
Data analytics and reporting
Primary research including qualitative and quantitative
Integrated marketing & communications planning
Project management (communications and events)
Budgeting / financial planning
Digital content management and research
EXPERIENCE
Christophe works across our offers, including, Consulting, Destinations, Live and Content and develops through-the-line strategies to communicate destinations ranging from Retail Developments to Theme Parks.
He understands Brand communications strategy of the highest level, for example, the development of the Global Brand Campaign Strategy for Rolls-Royce Ghost through; Insights and research planning, client discovery and strategy workshop, development of a creative platform proposal and integrated communications plan.
Regionally he was Involved in the Marketing Activation for the Al Wasl Development in Dubai, the Strategic development of MDL Beast programme of experiences and cultural activations across KSA.
He also worked directly for Expo 2020 client team on a long-term consultancy basis, developed Connected Experience Strategy for integrated communications, brand positioning, messaging, channel planning and measurement framework.
QUALIFICATIONS
Bachelor of Science Degree in International Business (BSC) from Aston University, UK
IPM Diploma and Member (Institute of Marketing)
Member of the IPA Master Certification & Effectiveness Council
YEARS OF EXPERIENCE
24+ years experience