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Imagination takes Vodafone's Reinvent press conference virtual

20 July 2021

Taking place on June 15th 2021, Vodafone’s “Reinvent” virtual press conference was a key moment for the brand to communicate its changing role in the United Kingdom to its key media, investor and partner audiences. Following on from the first successful Reinvent conference we developed with Vodafone in 2019, where we launched its new 5G network, the challenge for Reinvent 2021 was to capture the same energy of a physical event with high-quality content and interactivity.

Together We Can

The event took place in a bespoke, invite-only platform designed by Imagination. The broadcast consisted of two distinctive elements, opening up with a 30 minute pre-recorded film featuring innovative interactive graphics and rich presentations from five members of Vodafone UK’s management team, including new CEO, Ahmed Essam. Content included a range of subjects that brought to life Vodafone’s customer, business, CSR and network strategy, all underpinned by “Together we can”.

  • A ground-breaking mobile offering, EVO, which will sets a new benchmark in giving customers flexibility, value, and quality without compromise.

  • The commitment to eliminate all its carbon emissions in the UK by 2027.

  • A purpose-led initiative to connect one million people living in digital poverty by the end of 2022, as the next step in the company’s long-term commitment to tackle digital exclusion, supported by Lions, England and Saracens rugby union player, Maro Itoje.


The reaction to the broadcast from the Vodafone team, its media, investor and partner audiences has been outstanding.

“The Imagination team delivered a highly polished virtual event that impressed important stakeholders and provided the perfect platform for this important set of announcements. The quality of the virtual experience represented the brand brilliantly, and the journey to get there was well managed by a team with real expertise in what was a new area for us.”

Howard Jones

UK External Communications Lead at Vodafone