As brands continue to evolve their engagement models, the concept of a brand home is emerging as a powerful channel to connect with audiences.
To find out what consumers really think, Imagination asked 6,000 individuals on a global scale what they think about brand homes. Across China, Europe and the USA, we have reached out to those who have visited a brand home in the last 24-months and who have important opinions about what the experience meant to them. Importantly, we also spoke to those who have little or no understanding of a brand home or who haven’t ever visited one.
The insight we have captured creates a blueprint for brands looking to dial up their brand presence and engage with new customer groups, as well as those looking to harness brand loyalty and amp up their customer conversations.