Richard Swan joins Imagination Australia as Creative Director

We’re pleased to announce Richard Swan has joined as Creative Director in our Sydney office, further bolstering our investment in content production.

Richard closely follows Cyril De Baecque who joined late last year as Content & Digital Production Director, charged with the responsibility of building a world-class Digital Content team. Both previously worked together at Vandal.

With over 25 years of award-winning experience, Richard has a background in architecture, broadcast branding, traditional content direction and experiential creative direction, delivering projects all around the globe. Richard will be joining Simon Connell, Creative Director Content across our content and digital teams.

His remit is to further evolve our capability in the virtual content production space, with a view to supercharging Imagination Sydney’s entry into the world of Web3.0.

Commenting on his appointment Richard said “I’ve long admired Imagination’s passion for creative content production and the many ways in which they integrate and translate into meaningful experiences. Imagination’s global presence and vision to push the creative boundaries across digital content is really exciting.”

Imagination Australia Director, Heath Campanaro said “Covid has greatly accelerated the need for cut-through content to be at the heart of all experiences. Our depth of expertise and talent in the world of live experience, coupled with our investment in virtual content production gives us a unique opportunity to help take brands into the world of Web3.0 and the Metaverse - and with Cyril and now Richard in place to lead this vision for Imagination we are well placed to move at pace.”