We are excited to share that two of our projects with Ford in Detroit have won five awards at this year's Telly Awards!
The Mustang Mach-E Reveal won Gold in the Social Video: Use of Live Video category and Silver in the both the Branded Content Automotive and the Branded Content: Live Experiences categories.
Our Michigan Central Winter Festival won Bronze in the Branded Content: Live Experiences.
The Telly Awards is now in its 41st year of recognising the best video content created for any screen.
Michigan Central Station Winter Festival
A once derelict and abandoned building steeped with history, Ford tasked us with creating an experience to celebrate the revival of Michigan Central Station. The tallest train station in the world when it was constructed in 1913, it had mainly laid derelict, unused and highly susceptible to vandalism since 1988 - a far cry from its former glory days. Having recently acquired the 18 story building, Ford desired to signal a bright new era for the iconic landmark with a unique immersive experience that would bring local communities together in celebration.
Mustang Mach - E Reveal
For the first time in 55 years, Ford expanded the Mustang family, bringing the famous pony into the electric age with Mustang Mach-E, an all-new, all-electric SUV born of the same all-American ideals that inspired the best-selling coupe in the world. Ford challenged us to think beyond a launch event and create a cultural moment that would engage the loyal Mustang fanbase and inspire a whole new generation of future Mustang owners.