We’re excited to announce, Ford has been nominated in the Best Press or Launch Event category at this year's Event Marketer Ex Awards 2022 for the recent F-150 Lightning launch.
The team proposed a dynamic, memorable, and meaningful launch using substantial data and insights to break through the noise. The aim was to inspire confidence in electric vehicles across America to seize the moment and create a paradigm shift in the entire narrative of electric vehicles and an electric vehicle lifestyle.
The reveal saw the F-150 Lightning take charge of the electric truck conversation.
The results will be announced on April 27th at the 20th annual Ex Awards Gala during the Experiential Marketing Summit at the MGM Grand Las Vegas. For 20 years, the Ex Awards has shined a global spotlight on the power of brand experiences and the best use of face-to-face marketing. The biggest brands and agencies in the world compete each year and the program is judged entirely by brand-side marketers.
This news follows the recent wins at the EX Awards for Best Pandemic-era Virtual Event (Consumer) and Best Pandemic-era Virtual Experience (Consumer) for the Ford's Auto Nights SEMA Special experience.