Back to Insights

Ford SEMA Special takes home two EX Awards

07 October 2021

It's wonderful to announce that our work with Ford on its Auto Nights SEMA Special experience has won two awards at the EX Awards: Best Pandemic-era Virtual Event (Consumer) and Best Pandemic-era Virtual Experience (Consumer).

The Ex Awards is the world’s largest recognition program for event marketing professionals, and the only competition judged entirely by brand marketers.

The innovative hybrid experience blended the physical and virtual worlds to bring to life the best Ford had to offer. From immersive product demos to live Q&A's, the event ensured that not even a global pandemic would get in the way of consumers getting up close with Ford's latest products. All this was done using a custom digital platform, called Horizon, that was created by Imagination.

Drag
Play
View
Scroll
Watch to get a flavour of how SEMA Auto Nights came together