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Ford up for multiple awards at Chief Marketer PRO Awards

10 August 2020
2021 ford mustang mach e in blue with Idris Elba and mustang logo in background

We are pleased to announce that the 2020 Ford Explorer 4D VR Experience and the Ford Mustang Mach-E reveal are finalists in the 2020 Chief Marketer PRO Awards.

Ford 2020 Explorer 4D VR Experience is up for Best Use of AI/VR/AR.

We created an experience demonstrating the emotional truth of the new 2020 Ford Explorer, whilst allowing people to experience its interior prior to launch. However, it wasn’t enough to immerse viewers in VR, the journey had to be memorable. Therefore, we designed a 4D VR experience, syncing the movements of an Explorer on a physical track to VR film.

The Ford Mustang Mach-E Reveal is up for Best Vehicle-Based Campaign.

We created a TV show format, starring Idris Elba with special guests taking the audience on a journey of what the Mustang has always meant to fans, and why the time is right for an all-electric Mustang to join the stable.

The show had Detroit swagger with the reveal featuring the incredible Detroit Youth Choir and a 28ft high giant pony used as a platform for projection mapping. The evening culminated with the reveal of the Mustang Mach-E GT alongside its stablemates.

Click here for more about the campaign.

The Chief Marketer PRO Awards recognise the best brand activation and promotion marketing campaigns in the world. For over 30 years, the PRO Awards has been the world’s leading recognition program for excellence in promotion marketing.

This year’s finalists represent the best and brightest executions and results-driven campaigns of the year. Winners will be announced at the 2020 Virtual PRO Awards gala on September 2, 2020. Secure a complimentary digital seat here.