Taking part in a podcast with Adweek 360, Executive Creative Director Jiri Bures and Creative Strategy Director Nick Blenkarne discussed how brands can get the most out of the metaverse.
Describing how brands can get involved in finding a value proposition through entertainment, utility and fuelling e-commerce and shining a light on some of the more elusive components from integration, build and a hybrid approach.
Executive Creative Director
Jiri has over 20 years experience in multi-channel brand communications, digital, broadcast and experience design.
He is Executive Creative Director across EMEA responsible for Imagination’s creative output across the region. Jiri is also Global Creative Director across the Shell, Major League Baseball, Ikea and Visa accounts at Imagination.
Prior to joining, Jiri worked across a variety of sectors where his clients included Johnson & Johnson, Orange, Intel, Volvo, DreamWorks and Fortnum & Mason for agencies located in Sydney, Hong Kong and London.
Jiri’s work has been internationally recognised by the likes of Cannes Lions, D&AD and Campaign. An active member of the creative industry, he has judged on various awards panels including Cannes Lion, EuroBest and D&AD, as well as providing mentorship through initiatives such as BIMA 'Digital Day' and The Drum's 'Do It Day'.
Creative Strategy Director
As Strategy Director, Nick is responsible for laying the strategic foundation for inspiring brand experiences working with clients such as Visa, Major League Baseball and LG. Working symbiotically with creative and project delivery teams to deliver insight-driven campaigns grounded in experience, and amplified by compelling content and smart uses of social. With a focus on effectiveness, he employs a mix of planning tools and techniques to ensure those experiences are both solving business problems and adding value to customers.