Lead Strategist, Imagination Detroit
Asif aspires to create incredible experiences that impact culture.
At Imagination Asif serves as a lead strategist for the Ford Motor Company account, one of the agency's longest lasting relationships. He's been involved in helping to make the case for Ford's auto show program to restart in a post-Covid world, devising new experiences that disrupt the status quo, and also ensuring Ford and its iconic lineup of vehicles is able to reach and resonate with a new generation of diverse audiences.
Throughout his career, Asif has held various strategy roles at marketing research, branding, experiential and digital agencies.
Asif has a Bachelor's degree in Economics from the University of Chicago and originally hails from the great state of New Jersey.