Imagination Labs

Imagination's open innovation programme. It is a space driven by possibility. A way of thinking designed to help our clients explore the future of experiences.

Welcome to the Labs

The world around us is changing exponentially. With constant distractions, it has never been harder for creativity to cut through the noise. If consumers are pivoting to experiences, brands need to follow suit.

True innovation comes from an open and collaborative approach so we need to broaden our horizons beyond the obvious. This means partnering with a network of innovators from start-ups to corporates, developers to designers. And everyone in between.

That is why we set up Imagination Labs; not to predict the future, but to prepare for it.

Our mission is to stay constantly curious, adapt to new ways of thinking and design for the future.