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Three Sabre Innovation Award nominations

19 January 2022
US president Joe Biden test drives Ford's new electric F-150 and is smiling while wearing sunglasses

Imagination is over the moon that our US team has been nominated for three Sabre Innovation Awards. The Ford team has received two nominations for the Ford F-150 Lightning Reveal in both the Best New Product Launch and the Best in Broadcast Media, National (Earned) category. And our Detroit team's stirring 'Glory' project with the Detroit Youth Choir has also been nominated in the Best Public Service: Social Justice / Racial Equity / #BlackLivesMatter category.

Click here to see the full list of nominees.

The 2022 Innovation SABRE Awards North America 2022 shortlist was selected from more than 700 entries in this year's competition, which recognises Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 38 industry leaders.

The winners will be announced at the IN2 SABRE Awards virtual ceremony on February 23rd.

We are thrilled this nomination celebrates our valued clients at Ford, and all the agency teams involved.