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Ford collects Gold at Sabre Innovation Awards

01 March 2022

Ford, Imagination and Wieden+Kennedy celebrated a major win at the prestigious Sabre Innovation Awards!

Winning the category for Best New Product / Brand Launch for the Ford F-150 Lightning Reveal.

The team proposed a dynamic, memorable, meaningful launch using substantial data and insights to break through the noise. The aim was to inspire confidence in electric vehicles across America to seize the moment and create a paradigm shift in the entire narrative of electric vehicles and an electric vehicle lifestyle.

The reveal saw the F-150 Lightning take charge of the electric truck conversation.

“The F-150 Lightning is an audacious, bold product and needed an audacious, bold launch to match. We are very proud to have supported Ford meet this moment with the type of creativity required to live up to the truck's energy and promise and for the team to be honored with this prestigious Sabre Innovation Award.”

Alistair Wilson, Global Lead & Managing Director

Imagination Detroit

Winners from the Innovation SABRE Awards competitions are automatically entered into consideration for the Global Sabre Awards, which countdown the 40 best public relations programs in the world. The global awards will be presented at the Global PR Summit in October. Winning Innovation Sabre Awards also helps agencies to earn a place in the Global Creative Index.