Hello, we're Imagination

Hello, we're Imagination
A global independent experience company

We’re an independent experience company with 13 offices worldwide. For over 50 years we have specialised in creating experiences that change how people feel, think and act.

Through a deep understanding of experience design, human behaviour and storytelling, we use the power of experience to shape the entire customer journey from promoting awareness to driving conversion. 

We recognise that management and quality delivery is as important as the creativity we are bringing to life. Our high standards and quality of service are recognised across the industry, which is why clients stay with us for decades, not days.

And we measure the impact of everything we do, ensuring our experiences are insight driven, optimised and deliver true ROI.

Our services

We offer a broad range of integrated services and skills across three core areas: Insight, Platforms and Analytics.





User Experience


Brand Experiences

Social Media

Brand/Visual Identities

Digital Platforms

Hotel & Leisure

Immersive Technology


Live Events





Data Science


We measure the impact of everything we do


XPKit: Connected Experience Toolkit

The analytics from our experiences drive data insights and continual improvement. That's because we make them as smart and connected as possible. Every experience is built on a technology layer that enables us to monitor, assess and evolve individual journeys through them in real time. XPKit, our Connected Experience Toolkit, connects the complete customer journey and aligns them with our clients' CRM systems

Imagination Labs

Imagination Labs

True innovation comes from an open and collaborative approach, allowing us to broaden our horizons beyond the obvious.

That is why we set up Imagination Labs, an innovation programme and space to inspire and help our clients explore the future of experiences.

Labs consists of three key pillars:

Hackspace - A place to experiment, prototype, make, test and learn fast.
Workshop - A place to co-create with clients, using our IDEA framework.
Showcase - A place to showcase our existing work and gain inspiration.