Building a springboard for global growth

XP Inc.

IPO Roadshow Video

XP Inc. revolutionised financial markets in Brazil by empowering Brazilians with financial education and providing access to a wider range of investment products - they are now sharing the opportunity to take part in this mission with the world.

Offer
Content
Studio
New York
Launched
November 2019

28

executives, employees, clients, Independent Financial Advisors and asset manager partnersfilmed

8

high-value shoot daysin São Paulo, Brazil

4k

video assets producedfor future use

Approach

A dynamic approach

We brought XP’s investment story to life through the voices and authentic perspectives of the company’s employees, partners and clients. Over four months, 28 presenters were coordinated and filmed across eight high-value shoot days in São Paulo, Brazil. For a natural and vibrant delivery, a “walk-and-talk” approach, with quick cuts of executives in motion and talk track interwoven, kept the film high-energy and dynamic. Additionally, we captured opinions from six clients, Independent Financial Advisors and asset manager partners in testimony to XP’s impact, speaking in Portuguese and English. An English-speaking VO artist with an authentic Portuguese accent helped weave together the narrative flow for a seamless delivery of presentation content.

B-roll that brings XP to life

To create a vibrant tapestry and strengthen XP’s mission to - “transform the financial markets in Brazil to improve the lives of people in our country” - dynamic b-roll showed the full lifecycle of the company’s technology, starting with Innovation Squads and following through to a variety of client segments. We also filmed footage in and around São Paulo’s busy streets, markets, train stations, in homes, and cityscapes from a helipad location to capture everyday life and the use of XP’s technology.

Graphics and online presentation interface branding

Sleek, eye-catching graphics were designed and animated to help visualise the XP Model and self-reinforcing ecosystem, with flexibility of colour and textures based on the company’s newly-updated brand guidelines. A UI-inspired approach to graphics was implemented to highlight XP’s strong financials, and a website skin for the online roadshow portal was designed to match the style of the presentation for a seamless brand experience.

Impact

Value for the audience

Empowering Brazilians with financial education and providing access to a wider range of investment products.

Value for the brand

XP went on to price at $27 per share, raising $2.25b in December of 2019 at launch. It’s stock surged 26% following it’s IPO and ended the year as the fourth largest transaction of 2019.

With a more robust catalogue of brand assets shot on 4k now available, XP can utilise video content developed for the roadshow for future marketing and across social channels.

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