New year, new benchmark
As one of the first cities in the world to celebrate the New Year, eyes are always on Sydney to set the benchmark for celebrations. From 2011, we were challenged by the City of Sydney to create a fresh theme and exciting content for its expectant local and global audiences alike.
Year on year, we sought to enhance the experience from the previous by injecting dynamic new elements, creating enviable parties and engaging millions of viewers with stunning visuals, emotive themes, and a variety of special guest ambassadors.
Each year we choose a simple theme that captures the essence of Sydney and its people - such as ‘City of Colour’ or ‘Time to Dream’, then brought each one to life through vibrant ambient media, advertising, online elements and stunning projections on the Sydney Harbour Bridge pylons.
We partnered with iconic creative collaborators, such as Kylie Minogue, Reg Mombassa, Jack Thompson and Marc Newson, delivered entertaining fireworks soundtracks, and created three parties annually for VIP guests.
//“The event is worth $130m to the economy in New South Wales” – The Guardian