Bringing to life the world of tomorrow


Make the Future Live

Shell’s global festival of ideas and innovation is designed to spark conversation and bright ideas amongst millennials.

July 2018


global attendeesin 2017


of visitors had improved brand perception


more peoplereached online


Making everyone part of tomorrow

Shell wanted to inspire millennials with stories of human ingenuity drawn from their open innovation programme, and motivate people on a massive scale.

Speak to your audience in a way they understand

We invited millennials to experience, share and contribute to Shell’s bright energy ideas in action at Make the Future Live, a festival of ideas and innovation that travelled to Detroit, Singapore and London.

A festival of ideas and innovation

Blending physical and digital worlds, it has a 2.2km race track, interactive exhibitions on the future of energy and a student engineering competition. All of which express the human side of the Shell brand.

It’s inspiring and really incredible.

The Guardian


Value for the audience

Over 75,000 festival goers got to see the best minds from academia, society and government working together and walk away with a better understanding of the energy challenges we face.

Value for the brand

With over 75% of visitors having an improved brand perception, for Shell, this is a vital engagement platform that helped to grow advocacy, demonstrate its future vision and reach over 180 million online.

Interested in learning more?


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