Rolls-Royce

Inside Rolls-Royce

Rolls-Royce opened up to the world and let everyone in on their creative process with their first ever public exhibition and above the line campaign.

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Opening up a world of luxury

Few people know that every Rolls-Royce car is a bespoke creation, nor the lengths that the company goes to create each of them. We needed to tell this story in an accessible way, whilst maintaining the luxurious nature of the brand.

Every Rolls-Royce is like a work of art: unique, beautiful and highly collectible. So the perfect environment for this story was a gallery in the art capital of the world with an exhibition that was more artwork than brand experience.

15,000
visitors to the gallery
41 Million
people reached on Twitter
1st Place
in the Drum Design Awards 2015, Experiential Category
44,000
Rolls-Royce colour options
brought to life
The art of perfection

Inside Rolls-Royce at London’s Saatchi Gallery was a multi-sensory exhibition that illuminated nine key aspects of the company's creative process. It brought to life the exquisite materials, unrivalled technology and supreme craftsmanship that goes into creating their cars. The interactives remade themselves for each visitor, ensuring everyone had a personalised and uniquely shareable experience.

We supported the exhibition with an above-the-line campaign, the first in the brand’s history. It included a brand film at Waterloo station, billboards at Victoria station, escalator screens across the London Underground and a longer film online.

//"An outstanding, once in a lifetime event" – International Business Times

//"Brings Rolls-Royce vividly to life for consumers" – Campaign Magazine

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