Creating the North Star for growth

Global Consumer Goods Company

Building brand and commercial value

Our work with one of the world's largest FMCG groups has helped them to get more brand and commercial value from their portfolio of brand homes and production facilities.

October 2021
What we did

A future vision built on original insights

Our discovery research included broad stakeholder engagement, ethnography, primary customer immersion, commercial modelling, expert interviews and organisational research - helping to unearth the unique drivers of value for the business and its customers. Together, they formed the basis for a future vision that would energise the business, excite customers and have a significant positive impact on local communities.

With a diverse portfolio of brands, the strategy needed to balance economies of scale with creative freedom. Alongside a strategic vision and roadmap, we developed a creative toolkit that gives each brand freedom to develop initiatives that will make the greatest impact in their region, leaning into emerging customer needs and behaviours while leveraging the global power of the group. The strategy will enable the group to maximise the value that they create from these unique assets - building brand familiarity, preference and revenue growth amongst local consumers and global fans.

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Hello, we're Imagination

We were founded on the principle of Independent Creativity. Independent of mind, spirit and action, we remain free to find the right answers to our clients' strategic, creative challenges. We create experiences that change the status quo.

Challenging category norms creates extraordinary value, helping to grow today's businesses, and reinvent tomorrow's.

We build strategies, develop ideas and deliver at scale. We understand what’s required, from strategy through to the practical, real-world challenges of bringing ideas to life.

February 2021
Campaign Brand Experience Agency EMEA