Building brand and commercial value
Global Consumer Goods CompanyCreating the North Star for growth
Our work with one of the world's largest FMCG groups has helped them to get more brand and commercial value from their portfolio of brand homes and production facilities.
A future vision built on original insights
Our discovery research included broad stakeholder engagement, ethnography, primary customer immersion, commercial modelling, expert interviews and organisational research - helping to unearth the unique drivers of value for the business and its customers. Together, they formed the basis for a future vision that would energise the business, excite customers and have a significant positive impact on local communities.
With a diverse portfolio of brands, the strategy needed to balance economies of scale with creative freedom. Alongside a strategic vision and roadmap, we developed a creative toolkit that gives each brand freedom to develop initiatives that will make the greatest impact in their region, leaning into emerging customer needs and behaviours while leveraging the global power of the group. The strategy will enable the group to maximise the value that they create from these unique assets - building brand familiarity, preference and revenue growth amongst local consumers and global fans.
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Arm IPO Film
To illustrate Arm's (ARM) incredible growth potential from producing high-performance, power-efficient CPUs for chip designers, foundries, and software developers, Imagination created an IPO film that embodied the company's tagline: "The Future is Built on Arm." The film featured the CEO and CFO, as well as senior executives from leading customers such as Nvidia, AWS and Mercedes, among others. In addition to the 27-minute IPO film, Imagination created short-form videos for the corporate website, IR site, and listing event, plus cutdowns for social media platforms.