Building brand fame from Day 1

Bollinger Motors

Bollinger B1 media briefing

One man's passion and the debut of the world’s first all-electric, on-and-off-road sport utility truck (SUT).

New York
July 2017


preordersin the first 72 hours


newInstagram followers.


organic Facebook reachon day one


estimatedTwitter impressions


Trailblazing the automotive experience

Bollinger Motors is a burgeoning brand with a promising influence on the largest global consumer market – automotive. Bollinger Motors was conceived when Robert Bollinger pursued his childhood dream. Following an accomplished career, he returned to his degree in Industrial Design to spearhead a revolution in the industry. His team of six were ready to reveal the brand with its inaugural, all-electric sport utility truck: the Bollinger B1.

Showcasing the B1

We created an experience that truly brought to life the entrepreneurial spirit of Robert and the Bollinger brand. Creating a series of storytelling assets and content to introduce the brand to the world, secure its position within the industry and build anticipation for the launch.

Maximising the features

On July 27, 2017 the Bollinger Motors brand and Bollinger B1 made its global debut at the renowned Classic Car Club in New York City. Our focus was to communicate the key features and inner workings that make the all-electric sport utility truck unique via range animations and scale models. In anticipation of the reveal, we developed a digital experience that incorporated an integral pre-order functionality for the B1.


Value for the audience

This content-rich experience captivated a new cohort of fans, hence why the social figures (including 21,000 new Instagram followers) are so staggering.

I was blown away by the entire experience, all of the magic happening inside and everything I know was going on behind the scenes. Every step of the process, from beginning to end of this very personal time was handled with incredible kindness, understanding and professionalism.

Robert Bollinger

Value for the brand

Not only did this launch reach a wide number of people, it resulted in a huge number of sales, with over 6,500 pre-orders in the first 72 hours.

Interested in learning more?


Tap for next project

PACS Group IPO & Marketing Content

For PACS Group’s IPO, it was important to convey how the company is revolutionizing the post-acute healthcare industry, which has long been wrought with poor staffing, poor quality of care and, as a result, negative perceptions. For the IPO roadshow video, Imagination captured content from 32 voices including PACS executives, local leadership, clinical staff, and patients/family members. Additionally, Imagination designed and animated display assets at the NYSE and high visibility DOOH and media placements. Further video content was created for an internal listing day livestream and for use across PACS’ website and social channels.