Building brand fame from Day 1
Bollinger MotorsBollinger B1 media briefing
One man's passion and the debut of the world’s first all-electric, on-and-off-road sport utility truck (SUT).
6.5k
preordersin the first 72 hours
21k
newInstagram followers.
25k
organic Facebook reachon day one
1.6m+
estimatedTwitter impressions
Trailblazing the automotive experience
Bollinger Motors is a burgeoning brand with a promising influence on the largest global consumer market – automotive. Bollinger Motors was conceived when Robert Bollinger pursued his childhood dream. Following an accomplished career, he returned to his degree in Industrial Design to spearhead a revolution in the industry. His team of six were ready to reveal the brand with its inaugural, all-electric sport utility truck: the Bollinger B1.
Showcasing the B1
We created an experience that truly brought to life the entrepreneurial spirit of Robert and the Bollinger brand. Creating a series of storytelling assets and content to introduce the brand to the world, secure its position within the industry and build anticipation for the launch.
Maximising the features
On July 27, 2017 the Bollinger Motors brand and Bollinger B1 made its global debut at the renowned Classic Car Club in New York City. Our focus was to communicate the key features and inner workings that make the all-electric sport utility truck unique via range animations and scale models. In anticipation of the reveal, we developed a digital experience that incorporated an integral pre-order functionality for the B1.
Value for the audience
This content-rich experience captivated a new cohort of fans, hence why the social figures (including 21,000 new Instagram followers) are so staggering.
I was blown away by the entire experience, all of the magic happening inside and everything I know was going on behind the scenes. Every step of the process, from beginning to end of this very personal time was handled with incredible kindness, understanding and professionalism.
Robert Bollinger
Value for the brand
Not only did this launch reach a wide number of people, it resulted in a huge number of sales, with over 6,500 pre-orders in the first 72 hours.
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