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Maura Gaudio joins to drive business development for the Americas

17 April 2024

We’re thrilled to welcome Maura Gaudio as Head of Business Development and Partnerships at Imagination Americas. Joining at a period of growth for the business, Maura will work across both our New York and Detroit studios, taking over from her predecessor Chad Hines. Her role will be key in unifying our offering across the North American region while fueling growth and exploring new business opportunities.

Maura joins at an exciting time for the business to leverage the strengths of both our Detroit and New York studios. She will bring together and drive business across our spread of capabilities including Consulting, Destinations, Content, and Live, to create a single US-wide powerhouse offering.

In her new role, Maura will work closely with Sascha Uzzell, Managing Director, of Imagination New York, and Tim Stafford, Managing Director, of Imagination Detroit, as well as regional and global marketing teams, to develop the company's national new business strategy. She will specifically focus on business development strategy and execution, partnerships, PR, marketing, and pitching, to bolster existing and new client relations, while identifying new revenue growth opportunities for the agency.

Commenting on her appointment, Maura said: "It’s an incredible time to be in the immersive and experiential marketing space; right now we are seeing one of the greatest opportunities for brands to connect with their consumers in meaningful and creative ways. The talented team at Imagination delivers world-class experiences for their partners with an incredible depth of capabilities. I'm excited to continue building upon their exciting work to expand our existing presence in the Americas."

Sascha Uzzell, Managing Director, Imagination New York said, "Our capabilities across the US are unrivalled, and we are confident that Maura’s knowledge and expertise will be the catalyst we are looking for to combine the efforts of the New York and Detroit studios into one US-wide growth initiative. Maura brings a wealth of agency and business development experience with her and we are delighted to have her join the Imagination team."

Tim Stafford, Managing Director, Imagination Detroit said: “We’re thrilled to have Maura joining our US leadership team as Head of Business Development and Partnerships. In her new role, Maura will lead the strategy and execution of our new business plan, combining the efforts of both New York and Detroit into one US-wide growth initiative, aiming to both win new clients and increase business from existing ones. Maura brings a wealth of agency and business development experience with her and we are delighted to have her join the Imagination team.”