Cookies Policy

Introduction

This Cookies Policy explains how The Imagination Group Limited (“Imagination”, “we”, “us” or “our”) uses cookies and similar technologies on this website, what they do, and how you can control them. It should be read together with our Privacy Notice, which explains how we handle any personal data collected through cookies.

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the website’s operators. Some cookies are session cookies, which are temporary and are deleted when you close your browser. Others are constant cookies, which stay on your device for a set period, or until you delete them, so that the website can remember you or your preferences on future visits.

Cookies set by the website you are visiting are called first-party cookies. Cookies set by other organisations through that website, such as an analytics or social media provider, are called third-party cookies.

What cookies are used by us?

We group the cookies used on this website into five categories: Necessary, Functional, Analytics, Performance, Advertisement and Uncategorised cookies. Each category may include both first-party and third-party cookies. A full, up-to-date list of the cookies in each category, including their names, providers, purposes and how long they last, is available in our cookie consent preference centre. You can view it at any time by clicking the “Customise Consent Preferences” button at the top of this policy.

Necessary cookies

Necessary cookies are essential for the website to work. They let you move around the site and use its core features, such as secure areas, and they remember your cookie consent choices. For example, they may remember information you have entered into a form as you move between pages during a single browsing session.

Because the website cannot function properly without them, these cookies are always active and cannot be switched off through our consent tool. They are not used to advertise products or services to you.

Functional cookies

Functional cookies let the website remember choices you make, such as your language or region, and provide enhanced features. They also support features provided by third parties, such as sharing content on social media platforms, embedded videos and feedback tools.

If you do not allow these cookies, some of these features may not work properly and you may need to set your preferences again each time you visit.

Analytics cookies

Analytics cookies help us understand how visitors use our website. They tell us, for example, how many people visit, which pages they view, how long they stay, how they arrived (such as from a search engine, social media or a direct link), and whether they leave after viewing only one page (the “bounce rate”).

The information collected may include your IP address, the type of device and browser you use, your operating system, your approximate location (at country or city level), the website you came from, and the pages you visit and when. We use this information in aggregated form to see which content is most useful and to improve the website’s design and functionality. We do not use it to identify you personally.

Analytics cookies may be provided by third parties who process this information on our behalf. The providers we use are listed in our cookie banner.

Performance cookies

Performance cookies help us monitor and improve how well the website works technically. For example, they help us measure how quickly pages load, identify errors that visitors experience, and make sure the website runs smoothly. The information they collect is used only to improve the website’s performance.

Advertisement cookies

Advertisement cookies are used to show you adverts that are more relevant to you and your interests. They also limit the number of times you see an advert and help measure how effective advertising campaigns are.

These cookies may be set by our advertising partners. They record that you have visited our website and may share this information with other organisations, such as advertisers, who may use it to build a profile of your interests and show you relevant adverts on other websites. They do not usually store information that directly identifies you, such as your name, but work by uniquely identifying your browser and device.

Uncategorised cookies

Uncategorised cookies are cookies that our cookie management tool has detected on the website but has not yet been able to assign to one of the categories above, for example because the cookie or its provider is new or not widely recognised.

We review these cookies regularly and move them into the correct category once we have identified what they do. Should any uncategorised cookies be used, they will be listed in our cookie banner.

Lead Forensics

We also use Lead Forensics, a business intelligence service, to identify which organisations visit our website and which pages they view. Lead Forensics does not place cookies on your device. Instead, it matches the IP address of a visit to publicly available information about the business that the IP address belongs to, which may include that business’s contact details.

Lead Forensics is designed to identify businesses rather than individuals. However, where an IP address relates to an individual, such as a sole trader, this information may be personal data. For more information on how we handle personal data and on your rights, please see our Privacy Notice.

How to manage our cookies

Using our consent tool

When you first visit our website, a cookie banner will ask you which categories of cookies you are happy for us to use. Only Necessary cookies are active by default. Functional, Analytics, Performance and Advertisement cookies are only set if you agree to them.

You can change your preferences at any time by clicking the ‘Customise Consent Preferences’ button at the top of this policy and switching each category on or off. Necessary cookies cannot be switched off. You may need to refresh the page for your new settings to take effect. Withdrawing your consent stops any new cookies in that category from being set, and you can delete cookies that have already been set through your browser settings (see below).

If you turn off some cookie categories, parts of the website may not work as intended and we may not be able to remember your preferences between visits.

Using your browser

Most web browsers let you block or delete cookies through their settings. To find out how, see the “Help” section of your browser or visit www.aboutcookies.org. If you set your browser to block all cookies, including Necessary cookies, you may not be able to use all features of the website.

Third party sites

Our website may contain links to, or content from, websites operated by third parties, who may also use cookies. We do not control these websites or their cookies, and this Cookies Policy does not apply to them. Please read the relevant third party’s privacy and cookie policies to find out how they use cookies and your information.

Changes to this policy

We may update this Cookies Policy from time to time, for example if we change the cookies we use or if the law changes. Any changes will be posted on this page, with the date of the update shown at the end of the policy.

How to contact us

This website is operated by The Imagination Group Limited, a company registered in England and Wales with company number 01385613.

If you have any questions about this Cookies Policy or how we use cookies, please contact us:

Email: privacy@imagination.com

Address: 25 Store Street, South Crescent, London, WC1E 7BL

Policy updated: October 2026