Imagination news & views

Latest news & views from Imagination.

We helped Ford launch an immersive brand experience at the Frankfurt Motor Show to introduce guests to its new line-up of electrified models. Its highlight is the thrilling ‘E-Launch’; a world-first battery-electric acceleration simulator, delivering Ford’s point of view on electric.

Our long-term partner Land Rover, invited us to help create an integrated launch for the new Defender to emotionally connect all customers with the iconic product. 

We have developed the Connected Experiences Index Report in order to showcase the power of experiences and – crucially – how they can be tracked, measured, and therefore ranked.

Tony Currie, Digital Creative Lead, explains why emotion was a vital component of 'Catwalk', the project where he helped create the world’s first AI feline jaguar for Jaguar Land Rover.