Imagination news & views

Latest news & views from Imagination.

Today, our Sydney office launched the Samsung ‘Electric Playground’, an immersive celebration of light, sound and creativity powered by advanced mobile technology at Vivid Sydney.
 
Running until Sunday 15 June, Vivid is the largest festival of light, music and ideas in the Southern Hemisphere. For the second consecutive year, Imagination is proud to have worked with Samsung to create the 2019 Samsung Vivid Experience in partnership with Cheil Australia.
 

Our Head of Connected Experiences, Christophe Castagnéra, discusses post-influencer culture and what this means for brands and marketeers. 

Influencer: there are few words in marketing that elicit such a polarising response and yet represent so many opportunities for brands. Leaders in the influencer marketing industry admit that it has fast become a “toxic term” – ironic, perhaps, since influencing consumer behaviour has historically been the primary goal of marketing.

We are delighted to announce that Ford’s Festival of Movement has just been awarded Best Trade Show, winning the top honour in a category which included strong competition from the Google Assistant Playground at CES 2019.

Today we announce the launch of London Yards, a three day festival with Major League Baseball (MLB) at the Truman Brewery to celebrate all things baseball.

Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will take place at London Stadium on June 29th-30th.