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Conversational AI – From Voice to Experience

LondonInsightsContent

June 19, 2025

Conversational AI is the next web browser
Mustafa Suleyman CEO of Microsoft AI

Dialogue is dynamic. Real conversations zig and zag. Your AI needs to handle interruptions, diversions, and backtracking without losing the plot.
Tone is a design choice. We prototype voice interactions the same way we prototype visual ones. A sassy AI can be brilliant in a fashion brand pop-up, and a disaster in a banking app.
Knowledge is scalable. Whether it’s trained on an event schedule, a product catalogue or a museum archive, the AI should know its stuff. And more importantly, know when it doesn’t.

Creating theatrical moments

Behind the piece

Simon Levitt

Global Creative Technology Director
Imagination

Simon consistently breaks new ground with digital projects that redefine consumer experiences across the globe.

His exceptional client focus, combined with deep expertise and a passion for innovation, has led to award-winning work. Pushing boundaries of immersive storytelling, crafting emotionally impactful narratives and all done through state-of-the-art tech. Simon currently leads Imagination’s AI working group, looking into the ethical use of this emerging tech to enhance our creativity.

We think it’s pretty cool that he lives in a converted church, and rumour has it that he goes by the nickname ‘the reverend’…