Latest

Festivals, brands and the art of earning your place

LondonInsights

July 1, 2025

Step one: Belong, don’t borrow

Step two: Solve real problems, but make the solutions joyful

Step three: Design for participation, not performance

Step four: Know when to speak and when to listen

Step five: Extend the story beyond the gates

Final Thoughts

Behind the piece

Harry Wright

Strategy Director
Imagination London

Harry is our go-to guy for solving tricky experience and marketing problems for clients with his niche yet hyper-relevant insights and enthusiasm for deeper consumer engagement.

Focusing on making memorable moments, his mixed background of creative, digital, project management and marketing (what can he not do?), all goes into creating activations that resonate.

When most of us were obsessed with sourdough during lockdown, Harry had another fixation… crickets. With his best mate, he set up the UK’s first insect based seasoning range, Short-Horn.