Imagination news & views

Latest news & views from Imagination.

Our long-term partner Land Rover, invited us to help create an integrated launch for the new Defender to emotionally connect all customers with the iconic product. 

We have developed the Connected Experiences Index Report in order to showcase the power of experiences and – crucially – how they can be tracked, measured, and therefore ranked.

Tony Currie, Digital Creative Lead, explains why emotion was a vital component of 'Catwalk', the project where he helped create the world’s first AI feline jaguar for Jaguar Land Rover. 

As we all know, the retail industry has been through a period of immense flux. However, after a difficult few years it feels like it’s emerging from the dark into a new era with innovative business models, retail formats and sophisticated technology coming to the fore.