Imagination News

The latest from the world of Imagination

Jiri Bures [Digital Creative Director at Imagination] and Nick Blenkarne [Senior Creative Strategist at Imagination], examine ways brands can harness artificial intelligence (AI) to create personalised and meaningful experiences for customers.

Imagination Digital Creative Director Yann Caloghiris spoke at SXSW 2018, sharing insights about how AI tools could be introduced into an Experience Design methodology.

In his talk – AI: Ready to Disrupt Experience Design? – Yann showed how AI has begun to permeate Imagination's design process in Detroit.
Examples ranged from emotional analytics to iterative design tools.

As today’s rudimentary tools mature, AI experts believe designers will step back from hands-on labor and let the software generate ideas and even suggest complete solutions. 

Our Group CEO, Patrick Reid, explores Madison Square Garden’s plans for London and Las Vegas venues, commenting on the US’s strong track record of exporting live entertainment experiences to the UK and Europe, and discusses the revenue model for such venues. 

Imagination powered the launch of the new all-electric Jaguar I-PACE with a series of ground-breaking interactive activations at the Geneva International Auto Show 2018.

The creative comprised of three interactive exhibits:

Press & Marketing Inquiries

For Press and Marketing Inquiries please leave your details below and we'll respond back shortly