The latest from the world of Imagination
Huge Congratulations to Team Imagination on being awarded two The Drum Experience Awards last night! We are absolutely thrilled to have won Innovative Activation / Event of the Year for our work on the Ford Go Faster campaign and Corporate Event of the Year for our efforts on the Shell Smiling Stars program held in Dubai earlier this year.
This year saw an unprecedented 69,304 visitors in Lisbon for Web Summit. The sheer diversity of guests, brands, sectors, start-ups and technologies that came together was an immersive marvel and cemented Web Summit’s reputation as Europe’s leading Technology conference experience.
The talks, debates, private meetings, networking and Night Summit provided those all-important moments to discuss ideas, discover new approaches, revise plans and explore new opportunities.
This morning, we celebrate the massive success of Team Imagination! Having won Best Digital Experience of the year and coming highly commended in the Creative Event of the Year for Go Faster. We spoke with Kathryn Butterfield to find out more about what she thinks made this experiential campaign so special:
The Land Rover Above & Beyond Experience Tour is a series of events taking place across various markets in the MENA Region. Our main goal is to increase the Tour’s visibility leading us to higher records in registered drive experiences. We have just completed our second tour stop at Sirbb Circuit in Kuwait, where guests were invited to take part in drive activities/experiences using Land Rover products. These were both self-driven and passenger experiences and included obstacle courses and precision drive challenges, with a chance for guests to win a trip of a lifetime to Namibia!