The latest from the world of Imagination
With festivities bringing 2018 to a close Imagination looks back on the truly remarkable year it has been for the industry. As experiences steadily climbed further up the agendas of CMOs this past year, we reveal our Top 5 picks from the Imagination Labs report ranked by originality and creativity in celebration of best practice and great work. From transformed NYC subways to Retail gaming experiences, there have been some great efforts that captured the essence of brands this year:
Huge Congratulations to Team Imagination on being awarded two The Drum Experience Awards last night! We are absolutely thrilled to have won Innovative Activation / Event of the Year for our work on the Ford Go Faster campaign and Corporate Event of the Year for our efforts on the Shell Smiling Stars program held in Dubai earlier this year.
This year saw an unprecedented 69,304 visitors in Lisbon for Web Summit. The sheer diversity of guests, brands, sectors, start-ups and technologies that came together was an immersive marvel and cemented Web Summit’s reputation as Europe’s leading Technology conference experience.
The talks, debates, private meetings, networking and Night Summit provided those all-important moments to discuss ideas, discover new approaches, revise plans and explore new opportunities.
This morning, we celebrate the massive success of Team Imagination! Having won Best Digital Experience of the year and coming highly commended in the Creative Event of the Year for Go Faster. We spoke with Kathryn Butterfield to find out more about what she thinks made this experiential campaign so special: