Imagination News

The latest from the world of Imagination

Lumiere London returns bigger and brighter than ever as Imagination gears up for our debut appearance at the festival.

For those who don’t know, Lumiere London is a stunning annual festival of light which takes over the capital to showcase light installations at various locations. It’s an impressive spectacle which ranges from the super cool to breathtakingly beautiful.

With the festive season well and truly underway at Imagination HQ, this week saw the arrival of the company’s Christmas party and, of course, our annual awards ceremony.

This year’s celebrations kicked off with a presentation from CEO, Patrick Reid, and Chief Creative Officer, Julian Baker, summarising the achievements of the business over the last calendar year.

Imagination Labs is our open innovation program where we explore the future of experiences. To make sure our work fulfills its potential, we share what we have learnt with others. In that spirit, we are announcing our new White Paper series that will shed some light on our discoveries.

Campaign’s Event Awards award the very best brand experience campaigns every year, and in 2017 they enlisted 30 industry professionals to scrutinise the 300 entries they received. Judges awarded top marks to projects that they deemed truly awe-inspiring in response to the client brief, brand prowess, execution and measurement.

Imagination and Shell walked away as winners in the Outdoor Event category for Make the Future Live, a four-day festival of energy ideas and innovation held in May 2017 at the Queen Elizabeth Olympic Park.

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