The latest from the world of Imagination
In a substantial bid to drive UK advertising globally, Advertising Association has joined forces with the Department for International Trade (DIT) and the IPA to launch Export Month. Across March 2019 a rich series of wider activities will also feature Shanghai International Advertising Festival (SHIAF) on March 04 - 08 and South by Southwest (SXSW) in Austin, Texas from March 08 onwards.
A once derelict and abandoned building steeped with history, Ford tasked the Imagination team with creating an experience to celebrate the revival of Michigan Central Station. The tallest train station in the world when it was constructed in 1913, it had mainly laid derelict, unused and highly susceptible to vandalism since 1988 - a far cry from its former glory days.
In the run up to the upcoming SHIAF festival this March, our Group Creative Director Sam McMorran was invited to join the judging panel for the official Awards. Held at the ultra prestigious private members club KEE in Shanghai’s upscale retail district, the annual Awards aim to recognise outstanding cases that inspire the development of the industry.
Inspired by Old Forester’s unique position as the first bottled bourbon and only bourbon to be continuously sold before, during and after prohibition, we are humbled to have been asked to help design its new home.
Brown-Forman wanted to develop a distillery experience for Old Forester that complements its tremendous place in bourbon history and establishes the brand as a cornerstone of the Urban Bourbon experience on Louisville’s Whiskey Row.