The latest from the world of Imagination
Our Head of Connected Experiences, Christophe Castagnéra, discusses post-influencer culture and what this means for brands and marketeers.
Influencer: there are few words in marketing that elicit such a polarising response and yet represent so many opportunities for brands. Leaders in the influencer marketing industry admit that it has fast become a “toxic term” – ironic, perhaps, since influencing consumer behaviour has historically been the primary goal of marketing.
Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will take place at London Stadium on June 29th-30th.
We are pleased to announce that Sarah Campbell has joined Imagination working in the London office as Creative Strategy Officer. Sarah will join the management team and work closely alongside CEO Patrick Reid and Chief Creative Officer Julian Baker, as well as our wider teams, to drive business growth and enhance our creative strategy.