The shift from transaction to experience
Learning from brand homes
Metrics that matter
Here are a few case studies of how different brands are creating experiences in retail:
- Dyson Demo Store: Combining educational and aesthetic components into the concept, Dyson sought to both show off their cutting edge tech designs and solve a customer pain point around not understanding how to use the ‘hair wrap’ product. The brand opened stores which allowed consumers to test products in real-world scenarios. This enhanced understanding and appreciation of the product and usability of the technology.
- GymShark: The brand was born as a pure e-comm brand that saw the value in having a bricks and mortar location – and following the successful launch of their flagship store is now opening its second permanent location. Its shop won’t be just for products. However, it’s for uniting a ‘conditioning community’ – from special events, workout classes and more.
- Canada Goose: Opened ‘The Cold Room’, which launched in Boston during the summer. The Cold Room is a sub-zero degree cold weather simulator that allows consumers to test their products in freezing temperatures, even in summer. This concept was so successful they’ve opened Cold Rooms in four more locations.
The ‘WIIFM’ factor
The path forward
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