We created a world-first interactive metaverse driving experience for the launch of Ford’s new all-electric Explorer™ SUV.

Digital-first virtual launch for Ford’s New All-Electric Explorer

Email marketing@imagination.com to sign up to receive a copy of our report - The Power of Experience, launching soon!

White Paper: Why 2023 is the year of The Great Repositioning

Christophe Castagnera, Head of Strategy, Middle East explores how brands can measure experiences. 

sdsadas

A guide to measuring the ROI on brand experiences 

Sport is arguably the ultimate experience, and brand marketers can build on major sporting events with innovative and experiential activity that inspires customers by chiming with fans’ play and participation mindsets. 

Driving customer engagement through sporting experiences

Why a tiered approach to brand experiences is win-win

Digital brand experiences in luxury 

Imagination US boosts leadership team 

New (virtual) worlds, new opportunities

The Visa network enables the seamless movement of money across the world, just like the best football players move on the pitch. 


A World Cup like no other

The idea

Value for the audience

Value for the brand	

Establishing Visa as more than just a credit card

Visa Masters of Movement 

Visa - Establishing Visa as more than just a credit card

Old Forester was the first bottled bourbon and became legendary after surviving the Prohibition Era. For its triumphant return to Kentucky’s Whiskey Row, we gave it a home that cements its place in history.

Louisville, the home of bourbon

Idea

Old Forester, new growth

Impact

Value for the brand

Giving a true original the home it deserves

Old Forester: A pioneering spirit

Old Forester - Giving a true original the home it deserves

Major League baseball is the iconic American sport. With a heritage of legendary players, ballparks and moments that for diehard fans, run as deep as the American dream itself. But for a new generation of sports viewers and fans, the game can be hard to understand and difficult to consume. This, coupled with challenges around participation and consumption of games and the emergence of esports, makes the market increasingly competitive. 

Our teams worked with MLB experts to develop new formats and new ways to enjoy the game – with a goal of creating a next generation of baseball fans and secure the future of the sport outside of its home base.


Building an investment and sponsorship case 

Reaching new markets to create the next generation of fans

Major League Baseball Consultancy 

MLB London Yards - Reaching new markets to create the next generation of fans

Ford found itself as a brand that was well known, but not well loved. So we launched Go Faster – a new immersive experience where the customer is the star of the action and could not help but fall in love with the brand.

Make the customer the hero of the experience

Tell an immersive story 

Value for the audience 

Value for the brand 

Going from well-known to well-loved

Ford: Go Faster

Ford: Go Faster - Going from well-known to well-loved

We’ve partnered with the City of Sydney for eight years to creatively direct its world-famous NYE fireworks event and help millions  of people watching globally, ring in the New Year.

New year, new benchmark

Celebrating eight years with the City of Sydney

City of Sydney: New Year's Eve Celebrations

New Year's Eve Celebrations: City of Sydney

Cologne

Coventry

Detroit

Doha

Dubai

Hong Kong

Houston

Los Angeles

London

Melbourne

New York

Riyadh

Shanghai

Sydney

Virgile + Partners

RAIN

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

Innovative storytelling that brings brands to life in the places that matter

Content

Must-see physical and digital moments that reach further and engage deeply with your audience 

Navigation

Offers

Offices

Partners

White Paper: Why 2023 is the year of The Great Repositioning

Digital-first virtual launch for Ford’s New All-Electric Explorer

A guide to measuring the ROI on brand experiences

Establishing Visa as more than just a credit card

Visa - Establishing Visa as more than just a credit card

Old Forester - Giving a true original the home it deserves

MLB London Yards - Reaching new markets to create the next generation of fans

Ford: Go Faster - Going from well-known to well-loved

New Year's Eve Celebrations: City of Sydney

Featured Insight

Digital-first virtual launch for Ford’s New All-Electric Explorer

Featured Insight

White Paper: Why 2023 is the year of The Great Repositioning

Featured Insight

A guide to measuring the ROI on brand experiences

Featured Insight

Driving customer engagement through sporting experiences

Featured Insight

Why a tiered approach to brand experiences is win-win

Featured Insight

Digital brand experiences in luxury

Featured Insight

Imagination US boosts leadership team

Featured Insight

New (virtual) worlds, new opportunities