Joining forces with Diriyah Company, we delivered the second annual Bashayer celebration. Held over two extraordinary days, this groundbreaking event combined innovative design and place-based storytelling to leave a lasting impact, showcasing Diriyah’s achievements and exclusive lifestyle vision.
Bashayer 2024 was more than an event, it marked a significant milestone for Diriyah as a giga-project, unveiling exciting new projects while underscoring its leadership in luxury development and placemaking. The event highlighted Diriyah Company’s ability to activate multiple functional, live assets within a giga-project, cementing it as a pioneer in high-end development.
The event drew an impressive lineup of attendees, including members of key government officials, prominent retail and hospitality investors, global media, international and local celebrities, influencers, and business leaders. This diverse gathering of stakeholders reflected the far-reaching appeal and significance of Diriyah’s vision.
From immersive design elements to celebrating Diriyah’s rich heritage, Bashayer 2024 wasn’t just about what’s next – it was about what’s now. It spotlighted Diriyah Company’s forward-thinking approach to activating functional, live assets while weaving together luxury, culture, and history in a way only they can.
For decades, we have been synonymous with crafting unparalleled, place-led experiences. Bashayer 2024 exemplified this commitment to excellence, offering a sophisticated and unforgettable experience aligned with Diriyah’s reputation for exclusivity and luxury.
Elisabeth Anne, Managing Director, Imagination Middle East said: “Bashayer 2024 reflects the perfect intersection of innovation, design, and cultural storytelling. It embodies our belief that exceptional experiences can inspire, connect, and drive meaningful change. Through events like this, we are not just creating memorable moments, we are showcasing their unique potential and aspirations. We are honoured to partner with visionary projects like Diriyah to deliver experiences that celebrate heritage while paving the way for a bold and exciting future.”
Bashayer is the highlight of our annual calendar, where we proudly showcase the exciting and rapid progress being made at Diriyah, The City of Earth, as we move closer to realising our masterplan ambitions of creating a premier global gathering place. Bashayer ’24, ‘Delivering our Future’, marks our most significant event to date. During this key moment, which set the stage for the next phase of Diriyah’s development, we were thrilled to collaborate with Imagination to announce groundbreakings and new assets in a truly immersive way that not only excites and delights but also pays tribute to rich Najdi heritage.
Jerry Inzerillo Group CEO, Diriyah Company
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