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Why the Taylor Swift effect is a brand’s dream

LondonInsights

March 1, 2024


Behind the piece

Esther scriven

Esther Scriven

Senior Creative Strategist
Imagination London

Esther has a real knack for understanding what an audience needs. Building out insights to inform memorable experiences, she effectively connects brands to consumers, always keeping those that matter at the forefront of her work.

With a unique blend of comms planning and creative strategy, Esther has a wide understanding of the media landscape, knowing where brands can fit in the ecosystem whilst achieving their big ambitions.

She’s also related to the wildly inventive CS Lewis. Which we think is pretty cool.

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