We partnered with Jaguar to unveil “Copy Nothing,” the first chapter of the brand’s bold new era, at Miami Art Week. An experiential moment that delivered a groundbreaking activation blended with art, culture, and cutting-edge design to redefine Jaguar’s identity and showcase its innovative vision.
With activations in both Miami Design District and Art Miami, we brought to life Jaguar’s new identity through immersive installations, curated gallery spaces, and cultural programming. The highlight of this moment was the unveiling of the Jaguar Type 00 Design Vision Concept, supported by an original film, light theatre, and soundscape.
“Copy Nothing” at Jungle Plaza, Miami Design District featured three galleries showcasing art by British artists – Ibby Njoya, Campbell Addy, Yagamoto, and Patience Harding, represented by New School.
The “Copy Nothing” installation was interwoven alongside Highsnobiety’s Not in Miami programme, the lifestyle and media brand’s festival series that celebrates the culture of creative cities around the world through pop-ups, events, and collaborations. The programme hosted art exhibitions, exclusive product releases, and live performances, further enriching the cultural experience.
At Art Miami, Jaguar presented a curated exhibition that showcased British creativity, featuring the works of Ibby Njoya, Campbell Addy, Yagamoto, Aaron Esh and Patience Harding. The exhibition featured a series of galleries that invited attendees to explore the new brand world and brand codes.
These activations at Miami Art Week marked the beginning of Jaguar’s new global experiential programme, with plans to roll out additional cultural and art brand experiences in 2025. Imagination, as Jaguar’s long-standing experiential partner, played a pivotal role in crafting the Miami experience and the experiential roadmap of 2025, positioning the brand at the intersection of art, culture, and luxury.
Lisa Riordan, Creative Director, Imagination, said: “Through this partnership, we’re not just redefining Jaguar’s position in the luxury space; we’re establishing a new benchmark for how brands engage with culture and creativity on a global scale.”
Our presence at Miami Art Week emphasises Jaguar’s purpose as an advocate for art, celebrating and elevating British creativity. Breaking with automotive convention, we are launching our new design vision in the heart of one of the most celebrated premier art festivals.
Rawdon Glover Managing Director, Jaguar
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